A View from London - Zoe Scaman

04/01/20 • 45 min

Zoe Scaman is the founder of her own strategic consulting company Bodacious and Global Head of Strategy at Ridley Scott Creative Group.
Zoe's experience includes Naked, Universal-McCann, Isobar, and Droga5.
In this episode, we discuss the current situation from a global and London perspective, focusing on how people and brands are responding and could be responding.
We also discuss how Zoe approaches her consulting assignments and her work with Ridley Scott Creative Group

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Adweek's Doug Zanger - The Current and Future State of -Communication, Advertising and Agencies

Doug is the Senior Editor at Adweek where he covers the world of ad agencies. He has a background in the world of radio as a producer and DJ and currently is offering VO talent for free to anyone who could use it for a good cause. Our conversation covers his dream of a copywriting job at Wieden and Kennedy and his career in radio and onwards to the state of creativity, advertising, and communication, against the backdrop of Covid-19.

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The Future of the Agency is Virtual and Digital - Matt Walsh- Greenstone

Matt is the founder of Green Stone- a virtual or rather an officeless agency that helps design experiences for brands. Matt started his career at R/GA where he was part of the Nike team. He then spent 8 years at Crispin Porter Bogusky as EVP/Executive Experience Director where he led a team of 25 experience designers.
For the past six years, Matt has been running Green Stone which obsesses about the customer journey and builds experiences around those journeys which create greater brand love and loyalty.
In our conversation, we talk about his 6 years of learning from building an agency that word and operates remotely. We talk about how you make up the physical distance and build things like culture. We also talk about companies and the digital experience and how there is still work to be done to get to true digital transformation and we also get to compare and contrast the work of experience design vs. advertising.