10: What makes a dream client? With Jane Ledger

10/30/23 • 29 min

There are things that every successful project has in common. While each project is different and all clients come with their unique personality and objectives, looking back over past projects, Jane has discovered that her dream clients all have 5 traits in common. She spills the secrets on what they are in today’s episode:

They engage her as a professional. They are usually running businesses or delivering business services themselves so know the power of engaging a professional with expertise they don’t have. Dream clients also want to assemble a team of affiliated, like-minded professionals at the same time, eg architect/building designer, interior designer and landscape designer
They engage Jane from the very start of the project. This has 2 advantages - she has plenty of notice and can schedule them into her project schedule. And, she is part of the overall vision for the home and early briefing stages of the project. Any challenges or issues that come up during the project are resolved quicker and more easily because the team is aligned and has been in it from the beginning
They want the whole thing done. Jane can make the biggest impact when delivering a start to finish outcome, from concept development, to the interior drawings and documentation set, fixtures and finishes specification through to furnishing selections and styling
They value quality and longevity in selections, product and furnishings. They are open-minded, curious and a little bit adventurous when presented with new finishes or ideas.
And here’s the surprise trait - they pay Jane for her professional fees on time, every time and always ask for her invoices. Wow! What a game changer that has been

Thanks to Jason from Made Furniture for being the inspiration behind this episode!
https://instagram.com/made_furniture
https://madefurn.com.au/

Connect with me: https://www.instagram.com/janeledgerinteriors I’d love to hear from you in the DMs.

Ready to elevate your home and your lifestyle? Jane Ledger Platinum is here. Let’s chat! https://www.janeledger.com.au

They engage her as a professional. They are usually running businesses or delivering business services themselves so know the power of engaging a professional with expertise they don’t have. Dream clients also want to assemble a team of affiliated, like-minded professionals at the same time, eg architect/building designer, interior designer and landscape designer
They engage Jane from the very start of the project. This has 2 advantages - she has plenty of notice and can schedule them into her project schedule. And, she is part of the overall vision for the home and early briefing stages of the project. Any challenges or issues that come up during the project are resolved quicker and more easily because the team is aligned and has been in it from the beginning
They want the whole thing done. Jane can make the biggest impact when delivering a start to finish outcome, from concept development, to the interior drawings and documentation set, fixtures and finishes specification through to furnishing selections and styling
They value quality and longevity in selections, product and furnishings. They are open-minded, curious and a little bit adventurous when presented with new finishes or ideas.
And here’s the surprise trait - they pay Jane for her professional fees on time, every time and always ask for her invoices. Wow! What a game changer that has been

Thanks to Jason from Made Furniture for being the inspiration behind this episode!
https://instagram.com/made_furniture
https://madefurn.com.au/

Connect with me: https://www.instagram.com/janeledgerinteriors I’d love to hear from you in the DMs.

Ready to elevate your home and your lifestyle? Jane Ledger Platinum is here. Let’s chat! https://www.janeledger.com.au

Previous Episode

09: Your ‘First Date’ with an Interior Designer with Emma Mackie

In this episode you’ll learn how an interior designer assesses a new project as we go inside the first meeting with a potential client. Jane and Emma cover:

The questions a designer will want to ask you in that first phone call
In the first home visit, why there’s more listening than talking, and the cues and opportunities we’re looking for in your home
The kind of information you’ll need to be open to discussing in the first meeting, including budget and likely level of investment for extent of work involved
Why getting alignment between client and designer is one of the most important steps to kick off a successful project
Why the key decision-makers in a project need to be involved from the start
What you can do to get your project noticed and off to the best start with an interior designer

I loved Emma’s refreshing and honest approach to this “first date” meeting of the interior design world. So much valuable info for anyone thinking of reaching out to an interior designer.

Connect with Emma:

Instagram: https://www.instagram.com/m_interiors/

Website: https://m-interiors.com.au

Connect with me: https://www.instagram.com/janeledgerinteriors I’d love to hear from you in the DMs.

Ready to elevate your home and your lifestyle? Jane Ledger Platinum is here. Let’s chat! https://www.janeledger.com.au

Next Episode

11: What Happens on Presentation Day? Step inside a designer’s client presentation with Emma Hann

Today we’re taking you inside client Presentation Day where you’ll discover what goes into it and how you can get the most out of this exciting stage of the design process.
I love how Emma describes the presentation as a story, with different layers and elements of the design unfolding during the presentation and coming together in a cohesive, measured and highly detailed outcome at the end.

Emma has some great advice for clients in this process, including allowing time for the ‘back of house’ design work to be done by your designer and again during the presentation waiting for all the drawings, finishes and materials to be revealed.

We also discuss the dangers of using online imagery to select colours and materials, as well as drawing too heavily on inspo images to create your design. Trust in the design process and in your designer’s expertise to deliver something that is perfect for you, your lifestyle and your home.

Connect with Emma:

Instagram https://www.instagram.com/emhannid/

Website https://emmahanninteriors.com.au

Connect with me: https://www.instagram.com/janeledgerinteriors I’d love to hear from you in the DMs.

Ready to elevate your home and your lifestyle? Jane Ledger Platinum is here. Let’s chat! https://www.janeledger.com.au