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Indie Marketing Plays - Buying And Selling eCommerce Businesses | Greg Elfrink, Empire Flippers

Buying And Selling eCommerce Businesses | Greg Elfrink, Empire Flippers

05/09/22 • 61 min

1 Listener

Indie Marketing Plays

Super stoked for this interview. This month I got to chat with Greg Elfrink about his advice on buying and selling eCommerce businesses.
Greg is the head of marketing at Empire Flippers, the number one curated marketplace for online properties, so he has awesome insight into what works, things to look out for, and some great tips, too.
Read my article version of the interview.
In this interview we cover:
The buying and selling process
When you should sell your website
How to maximize your eCommerce site’s sale value
Things to look out for as a buyer, or seller
Key traits of good sellers and good buyers
What are the pros and cons of each type of eCommerce site
And as usual, a whole bunch more.
Key Resources:
Due diligence guide for eCommerce


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.benjaminboman.com
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Super stoked for this interview. This month I got to chat with Greg Elfrink about his advice on buying and selling eCommerce businesses.
Greg is the head of marketing at Empire Flippers, the number one curated marketplace for online properties, so he has awesome insight into what works, things to look out for, and some great tips, too.
Read my article version of the interview.
In this interview we cover:
The buying and selling process
When you should sell your website
How to maximize your eCommerce site’s sale value
Things to look out for as a buyer, or seller
Key traits of good sellers and good buyers
What are the pros and cons of each type of eCommerce site
And as usual, a whole bunch more.
Key Resources:
Due diligence guide for eCommerce


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.benjaminboman.com

Previous Episode

undefined - Building a Micro SaaS Portfolio | Ryan Kulp, FOMO

Building a Micro SaaS Portfolio | Ryan Kulp, FOMO

1 Recommendations

Second interview out of the gate and already one of my favourites. Today, we’re talking to Ryan Kulp of the digital fund Fork Equity about building a digital business portfolio.
Ryan has an interesting background spanning New York and Silicon Valley and both building and marketing, with success in this leading to his current portfolio of apps and businesses. This gives him a very well rounded view on the buy, grow or build question and very practical advice to share.
We cover:
Why ‘micro’?
Starters versus growers
How to source opportunities
How to vet opportunities
Ryan’s secrets to better deal-making
Advice on structuring deals and contracts
How to make multiple projects flourish
Advice on installing managers for digital businesses
For those looking to build their own portfolio, check out Ryan’s training here. Or learn more about Fork Equity.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Next Episode

undefined - The Million-Dollar Micro-Manufacturer with Elaine Pofeldt

The Million-Dollar Micro-Manufacturer with Elaine Pofeldt

Elaine Pofeldt is a business journalist, speaker, and author of The Million-Dollar, One-Person Business and Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness. In this episode, Elaine shares her findings on how entrepreneurs built million-dollar manufacturing businesses while keeping a small operational footprint.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit substack.benjaminboman.com

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