Ep 116 - How Indie Devs Can Use Paid Advertising

11/26/19 • 81 min

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas serves as your guest as he is interviewed by Simon Bailey, one of the team members of The Business of Indie Games, a virtual summit that happens annually and is scheduled for Dec 9 - 13, 2019. In this episode, we debunk some of the myths of paid advertising, dive deep into strategies and how data collected can be applied to other marketing efforts used to promote your indie game.

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Ep 115 - How Indie Devs Can Market an Alternative Game

The Game Bakers have an incredibly diverse catalog of games, and they do a really good job of marketing them while avoiding giving too much away. In doing so, they show how it has become a pretty interesting artform. We’re going to dive in further with how this works for them, what type of promotional materials they reveal prior to and after launch and understand their process better right here on Indie Game Movement.

Next Episode

Ep 117 - Indies Breaking Out, New Platforms and the Year in Review

It's another year and Andrew, Mustapha and Justin have a relaxed conversation and review the past 12 months. Discussing everything from how indie devs are standing out more to the new platforms we have seen introduced, overall it was a good year and great things to look forward to.