
Growing in Tech with Women Who Code’s Alaina Percival
06/13/22 • 21 min
How do you grow a career in tech? We speak to Alaina Percival, CEO of Women Who Code—the largest and most active community for technical women in the world. Her advice is to continually challenge yourself and elevate your voice and goals—remember that you’re in high demand!
Alaina shares her career path; she’s run niche products for Puma in Germany, led developer outreach for a technical recruiting company in San Francisco and taught herself to code. As the CEO of Women Who Code, she works to inspire women to thrive in the tech industry. Alaina shares how she navigates the always near and dear imposter syndrome; that if you aren’t feeling it—you may have been in your role too long. There should always be 40% that you don’t know. She also emphasizes the importance of community and support; don’t be shy to reach out and share your goals—there is a very accessible and supportive community willing to help.
Visit Women Who Code to access free resources & workshops, browse job & scholarship opportunities and engage with an amazing network of technical women across the globe.
Join us every episode with hosts Andrea Gallego & Corin Lines from BCG to hear meaningful conversations with women in digital, technology and business.
How do you grow a career in tech? We speak to Alaina Percival, CEO of Women Who Code—the largest and most active community for technical women in the world. Her advice is to continually challenge yourself and elevate your voice and goals—remember that you’re in high demand!
Alaina shares her career path; she’s run niche products for Puma in Germany, led developer outreach for a technical recruiting company in San Francisco and taught herself to code. As the CEO of Women Who Code, she works to inspire women to thrive in the tech industry. Alaina shares how she navigates the always near and dear imposter syndrome; that if you aren’t feeling it—you may have been in your role too long. There should always be 40% that you don’t know. She also emphasizes the importance of community and support; don’t be shy to reach out and share your goals—there is a very accessible and supportive community willing to help.
Visit Women Who Code to access free resources & workshops, browse job & scholarship opportunities and engage with an amazing network of technical women across the globe.
Join us every episode with hosts Andrea Gallego & Corin Lines from BCG to hear meaningful conversations with women in digital, technology and business.
Previous Episode

Meet the Hosts Andrea Gallego & Corin Lines
Each episode our hosts engage with women leaders in technology, business and digital to learn how they’ve built their careers in these rapidly changing industries. This episode is a little different—it turns the tables on the hosts of the show; AI expert Andrea Gallego and product designer Corin Lines, two leaders from BCG.
Andrea and Corin share how their childhood passions foreshadowed their future work endeavors. They dig into the statistic that women still only make up a third of the industry in tech; why is this and what can be done to change it? They offer advice and encouragement to support women considering entering the industry. They also discuss the challenges of sourcing and retaining female talent and the problem of representation; how do you imagine yourself in a role without being able to see anyone like you there?
Join us every episode with hosts Andrea Gallego & Corin Lines from BCG to hear meaningful conversations with women in digital, technology and business.
Next Episode

How to Drop the Ball with Tiffany Dufu, CEO of The Cru
How do you manage it all? That’s a question that Tiffany Dufu used to dismiss. But after all of the balls came crashing down for her she shared her story of letting go in her memoir manifesto, Drop the Ball. Now she spends every day committed to her life’s work of advancing women & girls.
This conversation is a “fireside chat” recorded at a BCG Women at Gamma event 06/10/22. Tiffany Dufu is Founder & CEO of The Cru; a peer coaching platform for women looking to accelerate their professional and personal growth. She was a launch team member at Levo, a technology company and one of the fastest growing millennial professional networks. In this conversation Tiffany shares the immense pressure she felt to manage it all and the importance of cultivating the ability to let go. She shares her many insights on how to advance women & girls; through promoting more women into leadership positions, creating communities of support and advancing women who are “in the middle.” For anyone who has ever felt fear of dropping the ball, Tiffany’s story is sure to inspire you to let go.
Visit the website for Tiffany’s company, The Cru to access resources to support women in their career, networking, business, finances, self-care & more.
Join us every episode with hosts Andrea Gallego & Corin Lines from BCG to hear meaningful conversations with women in digital, technology and business.
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