Episode 107: Brief- Storytelling and Social Media

06/20/23 • 5 min

Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand.

In this episode, you'll discover:

Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present in the social media accounts we love, creating emotional connections and relatable narratives.
Importance of Authenticity: Genuine and authentic storytelling is key. By sharing your experiences, both successes and failures, you open the door to authentic connection and engagement. It doesn't have to be just the highlight reel!
Engaging your Audience: Encouraging your audience to participate in your narrative can make them feel part of your journey. Ask them questions, let them share their experiences, and make them feel seen and heard.
Visual Storytelling: A picture truly is worth a thousand words and a video, even more. Whether it's photos, videos, or infographics, visuals can add color and vibrancy to your story.
The Power of Connection: At its core, storytelling fosters connection and relatability. When you share your story, you become more approachable, memorable, and trustworthy. People are inclined to do business with those they know, like, and trust.
Incorporating Stories: Kendra guides you on how to kickstart your stories, whether they stem from client queries, social media observations, meeting notes, or everyday experiences. The key lies in making these experiences conversational and personal.

As always, we appreciate your continued support. Don't forget to rate and subscribe on your preferred listening platform or on our YouTube channel. Let's continue our marketing journey together, one story at a time!

Thank you for tuning in to another episode of Imperfect Marketing. Remember, it's the imperfect stories that make perfect connections.

Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here

Send us a text

Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand.

In this episode, you'll discover:

Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present in the social media accounts we love, creating emotional connections and relatable narratives.
Importance of Authenticity: Genuine and authentic storytelling is key. By sharing your experiences, both successes and failures, you open the door to authentic connection and engagement. It doesn't have to be just the highlight reel!
Engaging your Audience: Encouraging your audience to participate in your narrative can make them feel part of your journey. Ask them questions, let them share their experiences, and make them feel seen and heard.
Visual Storytelling: A picture truly is worth a thousand words and a video, even more. Whether it's photos, videos, or infographics, visuals can add color and vibrancy to your story.
The Power of Connection: At its core, storytelling fosters connection and relatability. When you share your story, you become more approachable, memorable, and trustworthy. People are inclined to do business with those they know, like, and trust.
Incorporating Stories: Kendra guides you on how to kickstart your stories, whether they stem from client queries, social media observations, meeting notes, or everyday experiences. The key lies in making these experiences conversational and personal.

Thank you for tuning in to another episode of Imperfect Marketing. Remember, it's the imperfect stories that make perfect connections.

Previous Episode

Episode 106: Write Your Success Story: Tips from Non-Fiction Book Coach Amy Bernstein

Send us a text

Buckle up, because we're about to tackle that pesky writer's block and smash our goals, all in one go! How, you ask? Well, let's dive into the world of a non-fiction book coach and see how they work their magic for us, the busy bees of entrepreneurship!
In this episode, we're unearthing:
- The game-changing perks of having a non-fiction book coach in your corner.
- The secrets to strategic thinking, setting clear expectations, and mastering the virtue of patience in your writing journey.
- The untapped potential of a well-written non-fiction book proposal to skyrocket sales success.
- The undeniable power of genuine connections and human touch in promoting your book like a pro.
- The potent mix of storytelling and customer-focused marketing in our ever-evolving market.
So, who's our special guest today? Say hello to Amy Bernstein!
In this episode:
- Consider hiring a book coach to navigate your process and act as your cheerleader.
- Figure out if writing a book is right up your alley by asking yourself the tough questions.
- Brace yourself for the time commitment of the writing journey.
- Explore the world of publishing options: traditional or self-publishing.
- Craft a strong nonfiction proposal that covers all the necessary angles.
- Don't forget to include polished sample chapters in your proposal.
- Utilize your nonfiction proposal as your book's marketing plan, detailing your target audience and other critical factors.
- When promoting your book, specificity is key! Make it as easy as possible for your audience to find what they're looking for.
To connect with Amy, check out her author website: https://amywrites.live/
or Visit her book coaching practice at wordfirstbookcoach.com

Next Episode

Episode 108: Zero to 100 Million Sales Blueprint with Gary Garth

Send us a text

Are you ready to propel your business growth to new heights? Well, strap in and join us as we delve into the world of sales metrics and customer journey optimization with our expert guide, Gary Garth!
In this episode, we're uncovering:
- How to master the art of using sales metrics and customer journey to turbocharge your business ventures.
- The secret recipe to designing engaging collateral and scaling up your achievements, all through a slick sales enablement approach.
- The vital role of attribution in determining which marketing efforts are worth your dollar.
- The perfect setup for smooth business operations that'll lead you down the path to success.
- How to highlight your strengths, delegate tasks wisely, and gather powerful customer testimonials.
Introducing our guest today, the man of the hour, Gary Garth!
With over 15 years of entrepreneurial experience under his belt, Gary is no stranger to the business world. He's the founder and CEO of Elevate IO Greatdain Ventures and the accelerator platform IO, with six successful launches and exits since 2002. He's penned the "Zero to 100 Million Sales Blueprint Book" and the "Goals, Grit, and Greatness Planner," shining a spotlight on his sales and marketing know-how. Gary's commitment to helping startups flourish has been recognized by prestigious publications such as Inc, Forbes, and Success. Currently based in Medean, Columbia, he continues to leave his mark on the entrepreneurial sphere.
Here are some highlights from this episode:
- Don't shy away from customer feedback! Pick up the phone and use their insights to enhance your product.
- Mystery shopping can be your secret weapon to understand your competition and differentiate yourself.
- Empower your sales reps with a cheat sheet (a battle card or competitive scorecard) detailing your competitors' strengths and weaknesses.
- Keep tabs on 20 key sales metrics to benchmark your performance and fine-tune your sales process.
- Crunch the numbers! Analyzing data can help you cut costs, eliminate unproductive processes, and pinpoint your most profitable marketing channels.
Ways to connect with Gary:
Apply for a FREE copy of 'The Zero to 100 Sales Blueprint' https://elev8.io/resources/zero-to-100-million/

Coupon: imperfectmarketing

His Book: https://garygarth.com/product/zero-to-100-million-sales-blueprint/

His book, planner and more: https://garygarth.com/ (my book, the planner, services and angel investing)
His marketing agency and growth accelerator: https://elev8.io/
Social media:
https://www.youtube.com/@garygarth-official
https://www.instagram.com/iamgarygarth/
Email:
[email protected]