Notion with Camille Ricketts

11/10/20 • 31 min

Camille Ricketts is a true expert on building communities and creating a top notch content strategy. From her early days as a journalist for the Wall Street Journal and Venture Beat to her stint managing the content strategy at First Round Capital, she’s seen the best and the brightest people and companies, and been at the forefront of content and editorial strategy. These days she leads the marketing team at Notion, helping them reach, nurture, and grow their customer and continue on the path of Hypergrowth. ‍ In this episode, you’ll hear how Camille: 1) leveraged existing strengths of the Notion community to help find early advocates for the product; 2) developed a content strategy that leveraged a deep customer understanding and strategy around use cases and personas; 3) amplified word of mouth through community efforts, driving new user growth, and 4) built a teaching culture on her team to ensure that people could learn from each other.

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Figma with Kyle Parrish

Kyle Parrish had a front row seat to sales at Dropbox, which gave him the background and a knack for building sales teams at the best product led growth companies. Today, he runs sales at Figma, and has built a sales engine that sits on top of one of the best user and product led growth companies that are changing the face of collaboration today. ‍ In this episode, you’ll hear how Kyle: 1) built the first customer facing teams at Figma and how he determined what the sales team should look like, 2) which internal relationships he focused on building in his early days at the company and how they helped him grow the company, and 3) how he leveraged user data at an aggregated level to build what is considered the gold standard of customer lead qualification