Hustleburg Episode 7 - Interview with Tread Connection Tampa Bay's Peter Jaeger

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about the viability of an idea, business and marketing strategy, and how much content is “too much.”

How Do You Know If/When A Business Idea is Viable?

In response to this question, Brett shares his thoughts on how you know when something moves beyond just an idea into a viable business. As with most bootstrappers, going beyond your side hustle means easing yourself and what you create into the market while still having the stability and comfort of your day job. The most important thing to know about viability is the reaction of your community about what you’re creating, and to find that out you must create. Just do it. It’s not just an athletic shoe slogan.

Where Do You Start When Creating a Strategy?

When creating a larger-scale business, a business plan can offer many insights as the entrepreneur critically evaluates the idea, product, or service. For many side hustlers, a strategy map will suffice to get past the idea stage and into the market. From a marketing perspective, strategy is determined through identifying the struggle your ideal client faces and working backward to determine the best way to tell stories to show how you and what you do will help them to tackle that struggle.

How Much Is Too Much Content?

The short answer is that there is no such thing. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.

Start Marketing Your Business Online With These Three Easy Steps

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

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