Hustleburg

Even the most introverted people are social creatures, and they desire community, even a small one. In this episode, Blush Tea and Coffee‘s Lori Bishop shares how she left her 9-5 job in the corporate world to build a retail tea and coffee shop here in Saint Petersburg. Learning as she went, Blush Tea and Coffee offers tea and coffee lovers the opportunity to embrace their love of their favorite hot beverage while being a part of the community that populates Blush's cafe.

After being turned onto tea by her daughter, Lori combined her desire to bring the people of Saint Petersburg together with her newfound love of tea without leaving behind her longtime coffee-drinking roots. Adding pastries and loose-leaf tea in her retail space to the mix, as well as an e-commerce option for those looking to have their favorite teas shipped, Lori and her team serve a wide variety of tastes throughout Saint Petersburg and beyond.

Sharing her biggest lessons learned, Lori offers a look at the difficulties of building a new business and the patience it requires. That prepared her for the pivots necessary to adapt to the challenges that the COVID pandemic and various stages of shutting down and re-opening brought about.

Connect with Blush Tea and Coffee:

Website Facebook Instagram Meet the Blush Team! (727) 485-8359

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube - Subscribe now to be the first to see our video episodes, premiering in December Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

With a pending event at church and a bunch of guys ready for fellowship, Sterling and Allison Lovelady built Steel and Stone Mobile Axe Throwing after a chance encounter in Daytona Beach. Despite both having full-time jobs, Sterling, an attorney, and Allison, in property management, they’re flexing their entrepreneurial muscle with this venture.

While available for private events like birthday and bachelor parties, local businesses can book axe throwing on-site for their patrons, in hopes of bringing more in due to the special event happening at their locale. You can also find Steel and Stone at several festivals and events around Tampa Bay, as they let the axes fly on a “per throw” basis.

Connect with Steel and Stone Mobile Axe Throwing: Website Facebook Instagram (727)334-4840 [email protected]

Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.

If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about the viability of an idea, business and marketing strategy, and how much content is “too much.”

In response to this question, Brett shares his thoughts on how you know when something moves beyond just an idea into a viable business. As with most bootstrappers, going beyond your side hustle means easing yourself and what you create into the market while still having the stability and comfort of your day job. The most important thing to know about viability is the reaction of your community about what you’re creating, and to find that out you must create. Just do it. It’s not just an athletic shoe slogan.

When creating a larger-scale business, a business plan can offer many insights as the entrepreneur critically evaluates the idea, product, or service. For many side hustlers, a strategy map will suffice to get past the idea stage and into the market. From a marketing perspective, strategy is determined through identifying the struggle your ideal client faces and working backward to determine the best way to tell stories to show how you and what you do will help them to tackle that struggle.

The short answer is that there is no such thing. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

In this episode, Brett meets with Peter Jaeger of Tread Connection - Tampa, a mobile tire and wheel service, serving Saint Petersburg. In addition to installing tires and wheels at your home, office, or anywhere in between, they also provide mobile flat repair, wheel balancing, and nitrogen fill services for your car's tires and wheels.

Brett and Peter discuss how operating a franchise is a bit different than building from scratch and how much things are the same. They discuss challenges in marketing a small business, even with a national brand name behind you, and their upcoming appearance at the 33rd Annual Mustang and Ford Roundup on March 14, 2020.

Find out more about Tread Connection - Tampa:

Website Facebook Instagram

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about branding, both in the business and personal sense.

He shares the best way to brand yourself as a student, before you even reach the workforce, especially among professions that require advanced degrees, like attorneys and doctors. These tips carry over to your personal brand beyond your education as well.

As your business grows, the need to grow with it and change with the times may require revisiting branding items, such as your logo. Brett shares why your logo, unless you're a billion-dollar business that relies on being seen in a crowded field, isn't as important as the feelings that people have about your organization.

The most important aspect of how long you stick with a course of marketing efforts is whether it's your strategy or a particular initiative. Brett breaks down how long you should stick with what you're doing in both cases.

While a BIG extrovert, Brett discusses how introverts can start and grow their business and get to the point where they are able to hire an extrovert to do all the "extroverted activities" of a business.

If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.

Find out more about Beyond Your Side Hustle here:

Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.