Using LinkedIn For Lead Generation with Emily Wallace
11/19/19 • 31 min
One of the many reasons people go into the video business industry is they love sharing stories. The question is, what platforms can you use to tell that story and showcase your prowess in videos?
Today’s episode will be about the core aspects you need to understand in building an audience on LinkedIn. I will be speaking to Emily Wallace, who may not be in the video industry, but is reaching thousands of people via her video posts on LinkedIn. She will be sharing with us the secrets of her journey on LinkedIn — how she scaled her buyers advocate business dramatically in less than a year.
Three points we are going to discuss include: 1) Three core aspects of building your audience on LinkedIn; 2) Using the power of Sales Navigator to find any position in any company you want to connect with, and; 3) The content of the connection messages.
What’s In This Episode:
- Emily’s journey on LinkedIn
- Emily’s approach to marketing
- Emily’s recommendation for video businesses who haven’t maximized their LinkedIn profiles
- Additional tips for building solid relationships on LinkedIn
- Sales Navigator — Is it the hidden gem of LinkedIn? How do you use it?
- Why it’s important to write a personalised message to connect with someone on LinkedIn
- Strategies for what happens after the invitation to connect has been accepted
- What’s a great way to get your connections engaged in a conversation?
- The power of using video content to connect with clients on LinkedIn
- The effort you exert and the challenges you have to undergo to win the deal
- Consistency is key
- Constant and consistent action yields results
- Recommendations for a different approach to content
- The powerful aspect of “being human” on LinkedIn
- Suggestion on creating scripts and how to approach people
- Hashtags on posts — How many is enough and how many is too many?
- Put up your contact details on LinkedIn — make yourself accessible
Connect with Emily Wallace
About Emily Wallace
Emily Wallace is a Buyer’s Advocate who has expanded the reach of her business through the use of LinkedIn. She has been able to scale her business dramatically in less than a year by maximizing the power of content in gaining connections on LinkedIn. It is her primary goal to educate buyers and empower them in their property purchases.
Connect with Den Lennie
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
One of the many reasons people go into the video business industry is they love sharing stories. The question is, what platforms can you use to tell that story and showcase your prowess in videos?
Today’s episode will be about the core aspects you need to understand in building an audience on LinkedIn. I will be speaking to Emily Wallace, who may not be in the video industry, but is reaching thousands of people via her video posts on LinkedIn. She will be sharing with us the secrets of her journey on LinkedIn — how she scaled her buyers advocate business dramatically in less than a year.
Three points we are going to discuss include: 1) Three core aspects of building your audience on LinkedIn; 2) Using the power of Sales Navigator to find any position in any company you want to connect with, and; 3) The content of the connection messages.
What’s In This Episode:
- Emily’s journey on LinkedIn
- Emily’s approach to marketing
- Emily’s recommendation for video businesses who haven’t maximized their LinkedIn profiles
- Additional tips for building solid relationships on LinkedIn
- Sales Navigator — Is it the hidden gem of LinkedIn? How do you use it?
- Why it’s important to write a personalised message to connect with someone on LinkedIn
- Strategies for what happens after the invitation to connect has been accepted
- What’s a great way to get your connections engaged in a conversation?
- The power of using video content to connect with clients on LinkedIn
- The effort you exert and the challenges you have to undergo to win the deal
- Consistency is key
- Constant and consistent action yields results
- Recommendations for a different approach to content
- The powerful aspect of “being human” on LinkedIn
- Suggestion on creating scripts and how to approach people
- Hashtags on posts — How many is enough and how many is too many?
- Put up your contact details on LinkedIn — make yourself accessible
Connect with Emily Wallace
About Emily Wallace
Emily Wallace is a Buyer’s Advocate who has expanded the reach of her business through the use of LinkedIn. She has been able to scale her business dramatically in less than a year by maximizing the power of content in gaining connections on LinkedIn. It is her primary goal to educate buyers and empower them in their property purchases.
Connect with Den Lennie
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
Previous Episode
Video Production Business Manifesto with Ryan Spanger (Part 2)
In last week’s episode we had Ryan Spanger the owner and founder of Dream Engine with us. Ryan is not only a member of our Video Business Accelerator group.
Ryan actually wrote a manifesto which highlights all the lessons he has learned in 20 years in the industry.
This manifesto serves as his reminder to always stay on track; especially after all of the highs and lows he has experienced in running his business.
Today, we will be picking up where we left off, and I know most of you are just as excited as I am so let’s not keep you waiting. Enjoy the show.
What’s In This Episode:
- Second Part of Ryan Spanger’s Manifesto: All About the Clients
# 10: Give the clients what they want.
- What do your clients want?
- Keep it simple and deliver what your clients want
# 11: No need to be an evangelist for video.
# 12: You’re running a restaurant.
- Delivering quality service to your clients
# 13: You can have whatever you want.
- Prepare to REALLY work for your goals
- Is it worth the cost to get to where you want to be?
# 14: Work the system.
- Success is bound to follow once you’ve got the right systems working in place
- Process - Measuring - Predictability - Consistency
- Be free by being in control.
# 15: Make the bed.
- Doing small things right allows larger things to follow
- Consistency and discipline
# 16: Just focus on doing one thing well.
# 17: Draw widely for inspiration.
- Notice the little things that surround you
# 18: Take it personally.
- Putting the right amount of your heart and soul into your work
- Learn to let go
# 19: Never waste a good fuck-up.
- Have a realization/transformation
- Draw some learning
# 20: Be the wolf.
- Be inspired by the character of the wolf
Connect with Ryan Spanger
About Ryan Spanger
Ryan Spanger is owner and founder of Dream Engine, a video production company based in Melbourne, Australia. Ryan’s goal at Dream Engine is to help fast-track medium-sized companies to communicate, sell, and train more effectively through videos. He is committed to his mission of working with businesses to apply the Dream Engine method, and make videos that get their clients the results they need.
Connect with Den Lennie
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
Next Episode
How To Scale From Freelancer To A Team Of 4 With Matt Smolen (Part 1)
Business owners understand how responsibilities pile up once you decide to scale your business. Responsibilities are a lot easier to bear when we have people to share them with.
In today’s episode, I will be talking to Matt Smolen, owner of Balloon Tree Productions. Just like many other businesses, he started from humble beginnings as a solo freelancer. Matt will be sharing with us how he started, and what it takes to grow from a freelancer to having a team of your own.
What’s In This Episode:
- Matt’s Backstory: How did Matt go from freelancing to being a business owner?
- Why Matt has always been conscious about giving an excellent experience to his clients
- Matt’s story of transition from freelancing to expanding and hiring people
- Why it is crucial to choose a team with the same beliefs and values as you
- Matt relays the journey he went through from being a freelancer to hiring people and loading up on responsibilities (i.e., paying salaries)
- How Matt’s team helped him leverage his time differently—from a business perspective
- How the Video Business Accelerator has impacted Matt and his business
- Matt’s next goal for his business
Connect with Matt Smolen
About Matt Smolen
Matt Smolen is the Owner of Balloon Tree Productions. A company that specialises in video production, photography, and media development. Matt is a director and writer who believes that excellence doesn’t always equate to being overly serious. Matt likes to give his content a fine mix of wonder, humor, and fun.
Connect with Den Lennie
Connect with Den on Instagram: https://www.instagram.com/den_lennie
www.thevideomentors.com
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