Start getting realistic about growth and stop being impatient - 'Shorty' EP#60

Send us a text

Today, Den chats with a smart as a whip Marketing expert named Alana Joynes.

Alana is a marketing consultant with a background in marketing and also finance.

She is passionate about assisting small to medium businesses with increasing their digital exposure by implementing the right marketing foundations and strategy.
Here's a sneak peek at what you'll hear:

• The curious reason why marketing only when you need to, attracts poor quality leads. - 4:00
  
  
  • Alana reveals her "5 Pillars of Marketing" strategy for always having a steady stream of new business. - 6:40
    
• Why Alana pretty much ignores demographics when promoting a service business, and... what she focuses on instead. - 7:10
  
  
  • Den recalls his days of being a "marketing moron" and admits how ridiculously incomplete and lame his marketing knowledge and strategy used to be. - 8:20
    
• A common marketing “blunder” many small business owners make that leaves them about as frustrated as an Amish electrician. - 10:00
  
  
• A vital question you must know the answer to before you even attempt to market your business online. Most biz owners go off half-cocked and wonder why their marketing is always a day late and a dollar short. - 10:20
  
• The case for outsourcing your marketing campaigns. - 11:00
  
  
• Why many video production business owners hate iPhones. - 11:39
  
• The brain-crushingly “stupid” mindset many video production business owners have that makes them cut corners with their marketing, and... appear like hypocrites. Full story at 11:40
  
  
  • Den calls video production business owners out on their B.S. -12:00
    
• Why small-minded individuals hate marketing. - 13:27
  
  
  • A cautionary tale about the utter foolishness of a business owner who hired a Marketing Agency. Hear this head-shaking story at 14:00
    
  • Alana gives a “2-minute crash course” on how to approach a potential VIP client or business partner on social media without looking like a desperado or a pushy marketer. - 17:00
    
  • Why your website showreel could be hurting you more than helping you. - 18:00
    
• Eye-opening insights into what it's like working with videographers from a Marketing Agency insider. – 18:30
  

About Alana Joynes:

When assisting clients to increase their exposure, Alana's goal is to ensure that they are acting in a way that is authentic and the emphasis is always on building (& maintaining) a sustainable brand.

As well as working one on one with clients and mentoring them, Alana also runs events.

Some of the most recent topics she has trained people on include

Social media strategy for small business

How to properly optimise and utilise LinkedIn

managing multiple social media accounts

social media etiquette

writing appropriate content

Outside of assisting clients, Alana enjoys spending time with her family, exercising, researching/investing in property and adventures.

Connect with Alana at:

https://www.linkedin.com/in/alanajoynes/

http://www.xpozur.

Support the show

Connect with Den on Instagram: https://www.instagram.com/den_lennie

www.thevideomentors.com