011: Making Messages Memorable with Dr. Carmen Simon

05/13/16 • 45 min

Being a great communicator is more than art alone. It’s also science. In this episode, Dr. Carmen Simon shows us the link between brain function and communication results, and explains the brain science behind how we absorb information and turn it into action.

— YOU'LL LEARN —

1) How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages.

2) The importance of repetition, and how to use it to your advantage.

3) The one thing that the top 50 SlideShare presentations all have in common.

Subscribe or visit AwesomeAtYourJob.com/ep11 for clickable versions of the links below.

— ABOUT CARMEN —

Dr. Carmen Simon is a renown cognitive scientist who specializes in neuroscience research. She takes a daring approach to persuasion by placing memory at the heart of all decision-making. She is the founder of Memzy, a presentation design and training firm that uses brain science to help business professionals stay on their audiences’ minds long enough to make a difference. Find out more in her new book, Impossible to Ignore, which released this week.

• Carmen's book: Impossible to Ignore: Creating Memorable Content to Influence Decisions

• Carmen’s Company: Memzy

• Carmen’s Twitter page: @areyoumemorable

— RESOURCES MENTIONED IN THE SHOW —

• Example: Colgate “Every Drop Counts” ad

• Website: wired.com

• Book: Thinking, Fast and Slow by Daniel Kahneman

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

— YOU'LL LEARN —

1) How to harness the psychological action hierarchy of reflexes, habits and goals to communicate easily actionable messages.

2) The importance of repetition, and how to use it to your advantage.

3) The one thing that the top 50 SlideShare presentations all have in common.

Subscribe or visit AwesomeAtYourJob.com/ep11 for clickable versions of the links below.

— ABOUT CARMEN —

• Carmen's book: Impossible to Ignore: Creating Memorable Content to Influence Decisions

• Carmen’s Company: Memzy

• Carmen’s Twitter page: @areyoumemorable

— RESOURCES MENTIONED IN THE SHOW —

• Example: Colgate “Every Drop Counts” ad

• Website: wired.com

• Book: Thinking, Fast and Slow by Daniel Kahneman

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

010: Something You Should Know to Defuse the Drama at Work with Dennis McIntee

Drama should never take priority over great work. In this episode, “Drama Free Guy” Dennis McIntee shows us how to find the underlying root cause of office drama, and how to achieve positive and long lasting solutions for everyone.

— YOU'LL LEARN —

1) The critical link between culture and workplace behavior.

2) The right questions to ask to diffuse drama and solve a problem.

3) The best way to encourage team members to take ownership for their actions.

Subscribe or visit AwesomeAtYourJob.com/ep10 for clickable versions of the links below.

— ABOUT DENNIS —

Dennis McIntee, also known as the “Drama Free Guy,” is an author and speaker dedicated to helping organizations take the drama out of their teams to build environments of trust. Originally a pastor in both Europe and the U.S., he realized that his pastoral skills could be applied to helping corporate teams and businesses flourish. In 2004, he founded The Leadership Development Group, and has traveled extensively giving workshops and seminars focused on teaching others how to take ownership and eliminate drama from the workplace. He is the author of The 8 Qualities of Drama Free Teams, The Power of Pursuit, People Smart and Time Mastery. He lives in South Carolina with his wife and four children.

• Dennis' book: The 8 Qualities of Drama Free Teams

• Dennis’ website: dennismcintee.com

— RESOURCES MENTIONED IN THE SHOW —

• Show: The Office

• Website: rayedwards.com

• App: Waze app

• App: American Airlines app

• Tool: GTD systems

• Organization: Patrick Lencioni and The Table Group

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

012: Rising Like a Star with Claire Pedersen Patel

In this episode, “Rising Star of the Consulting Profession” Claire Pedersen Patel shares insight into her rapid career rise, from the importance of finding confidence to the traits that turn employees into great leaders.

— YOU'LL LEARN —

1) How Claire’s own initiative led to her leading the entire associate team.

2) What to do when you feel like you don’t know what you’re doing at work.

3) The qualities that truly stand out on resumes.

Subscribe or visit AwesomeAtYourJob.com/ep12 for clickable versions of the links below.

— ABOUT CLAIRE —

Claire Pedersen Patel is a Principal and Capability Leader at Trexin Consulting. She was recently recognized with Consulting Magazine’s “35 Under 35 Rising Stars” award. Claire manages one fifth of Trexin’s client delivery team and remains the only non-partner managing a department at Trexin. Prior to Trexin, she was a Global IT Chief of Staff at Aon Risk Services, reporting to the CIO. She has always been passionate about building the next generation of consultants; in 2015, Claire tripled the size her team. She fundamentally changed how projects were staffed, delivering strong business growth and greater value for clients. Her team is the fastest growing part of the company and will double again in 2016.

• Claire’s LinkedIn

• Claire's organization: Trexin

— RESOURCES MENTIONED IN THE SHOW —

• Article: Consulting Magazine‘s Rising Stars list

• Book: Lean In by Sheryl Sandberg

• Book: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Sean Covey

• Study: Harvard Business Review’s ‘Competent Fools, Loveable Jerks, and the Formation of Social Networks‘ study

• Tool: Myers-Briggs

• Tool: OneNote

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.