Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

05/02/22 • 20 min

George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B software and services companies.

How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)

George joins Josh Becerra in episode 21 of How I Work to share how networking plays such a big role in being with SaaS companies from the beginning to acquisition - and deciphering who to test, when to test, and what to test. Plus:

Hiring thought-leaders to permeate the market early on
His MarTech of Choice: FreshDesk, Zoho, Hubspot, Salesforce
Knowing when to test Qualitative versus Quantitative

Learn more about George Hadjiyanis and Launch Avenue: https://launchavenue.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Send us a text

How I Work, Episode 21 with George Hadjiyanis (Launch Avenue)

Hiring thought-leaders to permeate the market early on
His MarTech of Choice: FreshDesk, Zoho, Hubspot, Salesforce
Knowing when to test Qualitative versus Quantitative

Learn more about George Hadjiyanis and Launch Avenue: https://launchavenue.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas.

Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

Previous Episode

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

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Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college GPA into a laundry list of SaaS success stories ranging from small tech startups to unicorns.
Peter joins Josh Becerra in episode 20 of How I Work to give insight into his user manual, a one-page document that lists the things he expects of himself and of the people he works with – and the concept of Right-A-Lots that he learned from Amazon and why he values it so much. Plus:

Attributes of a high performing culture: Risks, Mistakes, Curiosity, & Open-Mindedness
Why assumptions are what marketers should be focusing on
His most valued relationships as a marketer: The sales organization and the CFO

Next Episode

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

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Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who started in the landscaping industry, started a business that was later acquired, and proceeded to excel in tech.

Bryan joins Josh Becerra in episode 22 of How I Work to discuss why he favors the one-channel approach to marketing, specifically in the early stages of a business, and the benefits of asynchronous mentors and learning from those who have already accomplished what you hope to.

The SaaS Startup Secret Sauce - consistency and knowing your niche
The importance of talking to users and not relying on data in the startup phase
“First-time founders worry about product, second-time founders worry about distribution; distribution first, and then build the product.”

Learn more about Bryan Clayton and GreenPal: https://www.yourgreenpal.com/

Explore more 100% free, curated content from leaders in the SaaS marketing community at https://augurian.com/saas-scoop. Or visit our blog to find more digital marketing tips and ideas. Want to learn more about Augurian? Listen to our core values or reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

The Small But Mighty Marketing Podcast - Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

Transcript

Josh Becerra: Hi, everybody. This is Josh Becerra from Augurian. I'm here with George Hadjiyanis. Thanks for being here, George.

George Hadjiyanis: Hello, thanks for having me.

Josh: It's awesome. George has been working in SaaS and software for a long time in the marketing field. We connected through your relationship with Authentic Brand. You've been doing some consulting as a CMO on their part, so you've got your consulting practice. I'm