
Are Discounts Dead? EP28 W/ Andrew Forman (Givz)
11/21/22 • 19 min
Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.
Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:
- Aligning interests: Match your company’s goals to your individual’s goals
- The shift from third party data to first party data
- “Go find a problem and fix it” – the advice that got him to where he is today
Learn more about Andrew Forman and Givz: https://www.givz.com/
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit before starting his own business combining the two – a social impact tech startup.
Andrew joined Josh Becerra in episode 28 of How I Work to discuss the long term effects of discounts on your business and how they may actually be hurting more than helping. He goes into depth on how deals are changing, and how to weave social impact into your business plan in a genuine and authentic way. Plus:
- Aligning interests: Match your company’s goals to your individual’s goals
- The shift from third party data to first party data
- “Go find a problem and fix it” – the advice that got him to where he is today
Learn more about Andrew Forman and Givz: https://www.givz.com/
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
Previous Episode

Brand Fundamentals and Inclusive Responsibilities: EP27 w/ Kathy Guzmán Galloway
Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.
Kathy joins Josh Becerra in episode 27 of How I Work to discuss the importance of taking over your career and getting back to the basics with your brand fundamentals. She emphasizes the importance of all members of the organization having tough conversations and a willingness to permeate beyond them, plus:
- Narrowing it down: Articulating your purpose and goals
- Ensuring the brand owner is the owner of the brand
- Shifting away from a mindset of scarcity: shoutout Rachel Rodgers
Learn more about Kathy Guzmán Galloway and kgalloway consulting: https://www.kgallowayconsulting.com/
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
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Instagram for Dummies: EP29 W/ Corey Walker (Author)
Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she helps businesses achieve success in the digital world.
Corey sat down with Josh Becerra in episode 29 of How I Work to share the inside scoop on Instagram for Dummies and Instagram for Business for Dummies - both of which she co-authored. She also explains the importance of thinking of Instagram as a funnel and knowing when to put information where. Plus:
- Her #1 Tip: Whenever Instagram pushes something new, use it
- B2B Instagram Success: Highlighting staff, a human touch, and humor
- Why having an accountability partner is so important
Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.
Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.
The Small But Mighty Marketing Podcast - Are Discounts Dead? EP28 W/ Andrew Forman (Givz)
Transcript
Josh Becerra: Hello this is Josh Becerra and this is our next episode of How I Work. I'm here with Andrew Forman. Thanks for being here, Andrew.
Andrew Forman: Thanks so much for having me, Josh. Excited to be here.
Josh: Yes, so Andrew is the founder and CEO of Givz, prior to Givz, Andrew spent six years in investment banking. He was the treasurer of a nonprofit organization. You have an MBA from Harvard Business School, BA in Mathematics and Economics from Hamilton Colle
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