Alex Salz and Buzz Bonneau - Making Waves: The Inspiring Journey of FERAL WETSUITS and Its Visionary Founders

06/04/24 • 38 min

Alex Salz and Buzz Bonneau talk with us about their journey starting an international wetsuit brand.
Alex and Buzz are two avid surfers who started and still run FERAL Wetsuits, a mostly direct-to-consumer brand from Ocean Beach in San Francisco. FERAL designs and produces the Vans Surf Team wetsuits, has collaborated with Volcom, and Stab's editor-in-chief, Michael Chiaramella, was quoted saying "it's my favorite of the entire wetsuit test.
Their business has been featured in Surfer, Stab, Vans, Vogue and in the short film "Once Upon a Time in New Zealand" with Raglan surfer and comic Luke Cederman @RaglanSurfReport.

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How I Built My Small Business - Alex Salz and Buzz Bonneau - Making Waves: The Inspiring Journey of FERAL WETSUITS and Its Visionary Founders

Transcript

Buzz Bonneau00:00:00.522

So in the past I designed medical devices for doctors and it was always really frustrating because I didn't understand the end user that well . That was one of the things I was most excited about this and it's turned out to be true . You can just make a much better product when you either are the end user or you really understand the end user .

Anne McGinty