
The Warp & Weft of American Kit Making with Eliel Cycling's Ryan Cady
07/31/24 • 62 min
Starting an American kit company in a sea of established competitors may seem like a daunting undertaking to some. Ryan Cady, however, became a bike shop owner at nineteen years old during college, raced bikes full time and then ran a sock company before he stepped up to the plate. Cady gravitates toward detail-oriented challenges and he met his match after launching Eliel Cycling in 2014. This episode contains an abbreviated master class in Eliel’s craft - from ordering a spectrum of italian fabrics, to panel choices, sublimation dying, laser cutting, and masterful hand sewing. Cady also shares both his pride in establishing an American heritage brand as well as the challenges of Southern California manufacturing. At the heart of Eliel is a founder and CEO who started a cycling brand because he loves the sport and knows he can improve the experience. Keep listening and judge for yourself.
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
Startuplandia.io Sponsors Hill Climbers Content & Free Beer
www.hill-climbers.com
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Theme Music: Summer Vibes by Rizik
Starting an American kit company in a sea of established competitors may seem like a daunting undertaking to some. Ryan Cady, however, became a bike shop owner at nineteen years old during college, raced bikes full time and then ran a sock company before he stepped up to the plate. Cady gravitates toward detail-oriented challenges and he met his match after launching Eliel Cycling in 2014. This episode contains an abbreviated master class in Eliel’s craft - from ordering a spectrum of italian fabrics, to panel choices, sublimation dying, laser cutting, and masterful hand sewing. Cady also shares both his pride in establishing an American heritage brand as well as the challenges of Southern California manufacturing. At the heart of Eliel is a founder and CEO who started a cycling brand because he loves the sport and knows he can improve the experience. Keep listening and judge for yourself.
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
Startuplandia.io Sponsors Hill Climbers Content & Free Beer
www.hill-climbers.com
Instagram
Linkedin
Theme Music: Summer Vibes by Rizik
Previous Episode

Will Bryant Channels Hill Country Rides to Inspire Canvases, Murals and Brand Collabs
One of my lasting impressions of Will Bryant, the Austin-based artist and brand collaborator, is from a photo shoot in which he’s modeling his own endo customs collab with a few other models. The colors and patterns are true to Will’s artwork - colorful, outrageous and fun - think PeeWee’s Playhouse (more on that in the show). The other models mostly conjure the blase, indifferent blue steel even though they’re rocking the VERY playful outfits and kits. Will, on the other hand, has a big smile in almost every photo like he couldn’t possibly contain the fun he was having. This was an observation I made without knowing much about Will and I am pleased to say that his spirit similarly shines through our interview. Although Will's creative process is not all fun and games, his mission is to make the work make YOU feel good. There are some gems in here including the story behind Will’s Breakfast Club collab and how cycling impacts his work - so stay with us and enjoy the first artist interview on Hill Climbers.
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
Startuplandia.io Sponsors Hill Climbers Content & Free Beer
www.hill-climbers.com
Instagram
Linkedin
Theme Music: Summer Vibes by Rizik
Next Episode

Hill Climbers Turns Into Real Life and Increases Headcount 100%, with Sam Huntington and Franco Martins
A few months ago I introduced a Hill Climbers ride in Austin for folks to connect with each other over some soft pedaling, in addition to some hard pedaling. All of a sudden, our little Hill Climbers brand that had a digital presence, had a REAL WORLD presence! Crazy, I know. This brand extension is just as thrilling to me as shipping new episodes and he best part is providing an IRL platform for new friendships and business connections. I dive into how this IRL initiative dictated a new path for Hill Climbers, one that includes live audience podcast tapings, happy hours and of course, continued weekly Thursday morning group rides.
But that's not all. My buddy and guest on this bonus episode, Franco Martins, has come on board to co-produce the show, a THRILLING development for this humble brand. Franco is wildly overqualified for the job, coming off three years 3D printing housing communities (you read correctly) with ICON, Austin's buzziest unicorn. Tune in to meet the new guy, and survey blueprints of what the future holds for Hill Climbers.
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
www.hill-climbers.com
Instagram
Linkedin
Theme Music: Summer Vibes by Rizik
Hill Climbers - The Warp & Weft of American Kit Making with Eliel Cycling's Ryan Cady
Transcript
And once again, how do you pronoun? Is it elial? Yeah, El. Okay, almost got it. Hey, this is Sam Huntington, and you're listening to hill climbers. Over the last ten years, I've ridden bikes in Philadelphia and then LA, and more recently Austin, Texas. And it's been one of my life's pleasures to meet hundreds of cyclists over the course of this time. And sure, there's been friendships and camaraderie. Built around some healthy competition on group rides and on Strava,
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