Find Out How Elliott Teller of Kit Brand People's Endurance Plans to Grow the Sport of Cycling
05/15/25 • 103 min
Elliott Teller introduced himself at our first live event, and told me he was about to launch his Austin-based cycling and running apparel brand, People’s Endurance. I liked Elliott’s understated and laid back vibe, and we quickly made plans to exchange more info about our respective worlds. What unfolded was a three hour hang in my backyard which covered way more than bikes and business - we both have baby boys, and this certainly broke the ice. It turns out Elliott has a background in film, and immediately encouraged me to step up our content game. What’s more - he said he’d lend a hand.
Here’s the thing - Elliott actually delivered. And why am I dwelling on Hill Climber’s content during Elliott’s intro? Because he has conviction in what he does and how he goes about it that’s grounded in purpose. What’s more, if you sit down and talk to Elliott, which we did, you’ll quickly understand that there are layers of preconceived strategy that support his actions. A lot of Elliott’s MO can be tied back to his single parent upbringing, excellence in soccer, and ability to tap into his passions. I think you’ll enjoy the discussion.
Elliott Teller:
https://www.linkedin.com/in/elliott-teller-b0a23193/
People's Endurance:
https://peoplesendurance.com/
Chapters
- The Impact of Role Models and Coaching
- Navigating Early Career Choices in Film
- Lessons from the Pandemic: Finding Opportunity in Chaos
- The Journey into Cycling: Rediscovering Fitness
- The Entrepreneurial Spirit: From Childhood Ventures to Cycling Apparel
- Creating a Unique Brand Identity, Aesthetic Choices and Market Positioning
- Building Community: Word of Mouth and Engagement
- The Cycling Market: Supply, Demand, and Growth
- Cycling Barriers to Entry: Price, Dorkiness, and Danger
- Funding the Dream: Capital and Manufacturing Relationships
- Navigating Tariffs: Business Agility and Adaptation
- Endurance: Lessons from Cycling Applied to Business
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
Startuplandia.io Sponsors Hill Climbers Content & Free Beer
www.hill-climbers.com
Instagram
Linkedin
Theme Music: Summer Vibes by Rizik
Elliott Teller introduced himself at our first live event, and told me he was about to launch his Austin-based cycling and running apparel brand, People’s Endurance. I liked Elliott’s understated and laid back vibe, and we quickly made plans to exchange more info about our respective worlds. What unfolded was a three hour hang in my backyard which covered way more than bikes and business - we both have baby boys, and this certainly broke the ice. It turns out Elliott has a background in film, and immediately encouraged me to step up our content game. What’s more - he said he’d lend a hand.
Here’s the thing - Elliott actually delivered. And why am I dwelling on Hill Climber’s content during Elliott’s intro? Because he has conviction in what he does and how he goes about it that’s grounded in purpose. What’s more, if you sit down and talk to Elliott, which we did, you’ll quickly understand that there are layers of preconceived strategy that support his actions. A lot of Elliott’s MO can be tied back to his single parent upbringing, excellence in soccer, and ability to tap into his passions. I think you’ll enjoy the discussion.
Elliott Teller:
https://www.linkedin.com/in/elliott-teller-b0a23193/
People's Endurance:
https://peoplesendurance.com/
Chapters
- The Impact of Role Models and Coaching
- Navigating Early Career Choices in Film
- Lessons from the Pandemic: Finding Opportunity in Chaos
- The Journey into Cycling: Rediscovering Fitness
- The Entrepreneurial Spirit: From Childhood Ventures to Cycling Apparel
- Creating a Unique Brand Identity, Aesthetic Choices and Market Positioning
- Building Community: Word of Mouth and Engagement
- The Cycling Market: Supply, Demand, and Growth
- Cycling Barriers to Entry: Price, Dorkiness, and Danger
- Funding the Dream: Capital and Manufacturing Relationships
- Navigating Tariffs: Business Agility and Adaptation
- Endurance: Lessons from Cycling Applied to Business
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
Startuplandia.io Sponsors Hill Climbers Content & Free Beer
www.hill-climbers.com
Instagram
Linkedin
Theme Music: Summer Vibes by Rizik
Previous Episode
Mark Farmery's Team at Anocca Built a Tech Stack to Fight Pancreatic Cancer. What does yours do?
This episode is part two of our show with Mark Farmery, founder of Biotech Bikers and Chief Development Officer at Swedish biotech firm, Anocca. In part II Mark tells us about how his urge to apply scientific education led him from academia into pharma and biotech business development. Mark also explains biotech venture basics, as well as the T cell therapies his employer, Anocca, is pioneering to address pancreatic cancer, which is usually fatal. Stay tuned to learn quite a bit, as the subject matter ranges far from our well worn topics, and check out part I to hear about how Mark founded an international network of Biotech Bikers.
Mark Farmery:
https://www.linkedin.com/in/markfarmery
Anocca:
https://www.anocca.com/
Chapters
- Mark's Journey: From England to Sweden
- Understanding Microbiology and Biochemistry
- Transitioning from Academia to Industry
- The Role of Pharmaceuticals in Healthcare
- AstraZeneca: Navigating the Patent Cliff
- The Power of Collaboration in Biotech
- Transitioning to Business Development
- Understanding Pharmaceutical R&D Challenges
- The Biotech Venture Model Explained
- Innovations in T Cell Therapies
- Anocca's Clinical Trial Milestone
- Role of Chief Development Officer at Anocca
Hill Climbers is more than just a podcast, it's a growing business network for cyclists. You can tap into our event by following our Linkedin and Instagram, and subscribing to our newsletter.
Startuplandia.io Sponsors Hill Climbers Content & Free Beer
www.hill-climbers.com
Instagram
Linkedin
Theme Music: Summer Vibes by Rizik
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