Ep. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris Alexander
10/04/23 • 39 min
As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact. Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses. In this episode, we discuss how he has been curating a physical experience that gets students to feel attached to their school. This is an area of opportunity that not many institutions are talking about, but might be that little extra nudge you need. Connect with Chris on Linkedin: https://www.linkedin.com/in/chrisalexander85/
As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact. Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses. In this episode, we discuss how he has been curating a physical experience that gets students to feel attached to their school. This is an area of opportunity that not many institutions are talking about, but might be that little extra nudge you need. Connect with Chris on Linkedin: https://www.linkedin.com/in/chrisalexander85/
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Ep.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie Phillips
Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/
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Ep. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate Young
Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’. Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms. We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast. Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/
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