Higher Ed Demand Gen Podcast

With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have. So what are some of the strategies that you can implement on your campus to help combat this issue? On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.

Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing. I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed. Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/

In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them. This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will survive the enrollment cliff. We discuss this and other tools for success in Higher Ed with Dustin Ramsdell. Connect with Dustin Ramsdell on Linkedin: https://www.linkedin.com/in/dustinramsdell/

First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being. Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom. Nii Abrahams is the Director of First Year Experience at Butler University, a new position that aims to address this issue. We discuss how he plans to serve first year students and more on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Nii Abrahams on Linkedin: https://www.linkedin.com/in/niikpakpoabrahams/

Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’. Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms. We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast. Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/