#369: The Magic of ‘Micro-Moments’ — The Small Actions That Lead to Big Success

04/09/25 • 4 min

Episode Summary Success in your freelance business isn’t about grand gestures, massive marketing campaigns, or expensive training. It’s about the tiny, seemingly insignificant moments you’re tempted to skip—the quick LinkedIn post, the follow-up email, the slightly bolder pricing quote. These micro-moments are where real transformation happens. In this episode, we explore how small decisions—often dismissed as trivial—can lead to major breakthroughs in your freelance career. Whether it’s landing a high-paying client, securing a game-changing project, or leveling up your pricing, the path to success is built one micro-moment at a time. What You’ll Learn in This Episode · Why the most pivotal changes in your business come from micro-moments, not big moves. · Real-life examples of how tiny decisions led to massive breakthroughs. · How to recognize and seize these opportunities in your own freelance career. · Practical steps to train yourself to take action—even when it feels pointless. Key Takeaways 1. Micro-Moments Are the Foundation of Freelance Success The biggest client you land won’t come from a massive campaign; it’ll likely stem from a quick follow-up email you almost didn’t send. The rate increase that changes your business starts with one tiny moment of courage. Your best opportunities often come from the things you’re most tempted to dismiss as “too small to matter.” 2. Success Happens in the Small Choices You Make Daily Skipping that quick outreach might mean missing a life-changing opportunity. That extra five minutes tweaking your website copy could be the difference between a lead converting or bouncing. Small habits and micro-decisions compound over time, creating momentum that drives business growth. 3. Stop Waiting for Perfect Conditions — Take Action Now Life will always throw obstacles in your way, but progress doesn’t require ideal conditions. Success is built in the moments when you could have said "not now" but chose to act instead. Train yourself to recognize these moments and embrace them as opportunities. Actionable Exercises · Micro-Moment Awareness: At the end of each day, reflect on one small action you took that could lead to something bigger. · The "What the Heck" Rule: Next time you're debating whether to send that follow-up or post that update, just do it. Assume it could be the moment that changes everything. · Tiny Courage Challenge: Quote slightly higher than you normally would. Send the pitch you’re nervous about. Take one small but bold action this week. Listener Challenge This week, commit to embracing just one micro-moment you would normally ignore. Take action, then observe what happens. You might just be surprised at the results.

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#368: From Order-Taker to Strategic Partner — The Key to Elevating Your Freelance Writing Business

Most freelance writers focus on crafting compelling copy, but the real value they offer often extends far beyond the words they write. The most successful writers don’t just take assignments—they offer strategic insight that helps their clients achieve bigger business goals. In this episode, we explore how you can elevate your role from order-taker to trusted advisor by recognizing and communicating the strategic patterns and opportunities you spot in client projects. You'll learn how to position your expertise as a separate service, package it effectively, and ensure you're getting paid for the value you bring—not just the content you create. What You’ll Learn in This Episode: · The hidden strategic value you’re already providing... without realizing it · Why most writers stay in their comfort zone and miss out on bigger opportunities · A simple way to start shifting from order-taker to strategic consultant · A conversation framework to position strategy as a separate, paid service · How to handle client hesitations and objections professionally Key Takeaways: Your Insights Are Valuable—Speak Up! As you work on content for clients, you naturally notice gaps, inconsistencies, and missed opportunities in their messaging. But if you don’t bring these to their attention, you’re leaving money (and impact) on the table. Clients Often Lack Clarity—Help Them Get It Many clients struggle with direction. They change their minds, tweak the scope, or pivot mid-project. Instead of going along for the ride, take charge by offering a structured strategy session to help them clarify their content goals before execution. How to Introduce Strategy as a Paid Engagement Next time you notice a strategic disconnect, try this approach: "Based on what I’m seeing, I think we could create significantly better results with a proper content roadmap. Would you be open to a separate strategy session where I audit your existing content, interview stakeholders, and develop a plan?" Don’t Give Away Strategy for Free—Package It Your ability to think strategically isn’t an add-on—it’s a separate, valuable service. Consider packaging it as a content audit, messaging workshop, or roadmapping engagement. Positioning it this way not only elevates your perceived value but also creates a new revenue stream. The Long-Term Benefits of Strategic Thinking Clients who recognize your strategic input will see better results, rely on you more, and view you as a partner rather than a commodity. This leads to longer engagements, higher fees, and a stronger reputation in your industry. My Challenge to You This Week: Pay close attention to the strategic patterns in your work this week. Where do you see gaps, inconsistencies, or untapped opportunities in your client’s content? Practice articulating these insights in a way that leads to a paid strategy conversation.

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undefined - #370: How to Stay Top-of-Mind without Being Annoying — Melissa Mitri’s Low-Stress Approach to Nurturing Client and Prospect Relationships

#370: How to Stay Top-of-Mind without Being Annoying — Melissa Mitri’s Low-Stress Approach to Nurturing Client and Prospect Relationships

Hey, there. Welcome to another episode of the High-Income Business Writing podcast—the #1 podcast for freelance writers, copywriters, and solo marketers who want to earn more in less time... doing work they love... for better clients. With over 1.3 million downloads from listeners just like you across 101 countries. You know it’s supposed to help you grow your freelance business. But the idea of reaching out to prospects and clients just to “stay in touch” or to “follow up” starts to feel awkward fast. You don’t want to annoy people. Yet it often feels like all you’re doing is circling back to ask, “Are you ready to hire me yet?” ... which starts to feel a little desperate and kind of pointless. But what if there were a better way to build real connections — one that didn’t feel like a game of endless follow-ups or forced small talk? In this week’s episode, I’m joined by Melissa Mitri, a successful freelance health writer and content strategist who’s built a thriving business without relying on traditional networking tactics. Melissa shares her refreshingly authentic approach to connecting with editors and brands. Her approach focuses on empathy, generosity, and strategic follow-ups instead of the same, old, boring approaches to follow-up. And you’ll walk away with simple, practical ideas you can implement right away. We talk about: Redefining networking on your own terms (yes, even if you’re shy!) How Melissa stays top-of-mind with clients without being pushy Low-stress ways to add value and build trust before landing a gig Simple follow-up tactics that don’t feel annoying or salesy If you’ve ever wondered how to build real relationships with clients in a way that feels good, you’re going to love Melissa’s insights.