High-Income Business Writing Podcast

Episode Summary Success in your freelance business isn’t about grand gestures, massive marketing campaigns, or expensive training. It’s about the tiny, seemingly insignificant moments you’re tempted to skip—the quick LinkedIn post, the follow-up email, the slightly bolder pricing quote. These micro-moments are where real transformation happens. In this episode, we explore how small decisions—often dismissed as trivial—can lead to major breakthroughs in your freelance career. Whether it’s landing a high-paying client, securing a game-changing project, or leveling up your pricing, the path to success is built one micro-moment at a time. What You’ll Learn in This Episode · Why the most pivotal changes in your business come from micro-moments, not big moves. · Real-life examples of how tiny decisions led to massive breakthroughs. · How to recognize and seize these opportunities in your own freelance career. · Practical steps to train yourself to take action—even when it feels pointless. Key Takeaways 1. Micro-Moments Are the Foundation of Freelance Success The biggest client you land won’t come from a massive campaign; it’ll likely stem from a quick follow-up email you almost didn’t send. The rate increase that changes your business starts with one tiny moment of courage. Your best opportunities often come from the things you’re most tempted to dismiss as “too small to matter.” 2. Success Happens in the Small Choices You Make Daily Skipping that quick outreach might mean missing a life-changing opportunity. That extra five minutes tweaking your website copy could be the difference between a lead converting or bouncing. Small habits and micro-decisions compound over time, creating momentum that drives business growth. 3. Stop Waiting for Perfect Conditions — Take Action Now Life will always throw obstacles in your way, but progress doesn’t require ideal conditions. Success is built in the moments when you could have said "not now" but chose to act instead. Train yourself to recognize these moments and embrace them as opportunities. Actionable Exercises · Micro-Moment Awareness: At the end of each day, reflect on one small action you took that could lead to something bigger. · The "What the Heck" Rule: Next time you're debating whether to send that follow-up or post that update, just do it. Assume it could be the moment that changes everything. · Tiny Courage Challenge: Quote slightly higher than you normally would. Send the pitch you’re nervous about. Take one small but bold action this week. Listener Challenge This week, commit to embracing just one micro-moment you would normally ignore. Take action, then observe what happens. You might just be surprised at the results.

In this episode, guest Ross Simmonds explains what Fortune 500 clients look for in a writer, how you can generate a steady stream of high-quality corporate leads, and how you can command higher fees.

Interesting fact... The biggest reason writers become (and stay) self-employed is freedom and flexibility — not money. Unfortunately, way too many freelance writers are worse off today than they were when traditionally employed. Too many are struggling to earn a good living. Or they’re working with bad clients on projects they hate. Or they’re working longer hours than they ever have. That’s not freedom! How can you turn that around? It all starts by setting some “standards” for your business. And in this episode, I explain exactly how to do that.

You’ve heard it before: People do business with people they know, LIKE and trust. But what exactly does it mean to be likeable? Is it a personality thing? Do you have to act or look a certain way? Do you have to be charming, wear designer clothes ... or have a perfect smile and beautiful teeth? Not at all! According to my friend and colleague Michael Katz, anyone can be likeable. In this fast-paced interview, Michael explains what you need to do to be perceived as a true likeable expert

In today's episode, you'll hear from my friend and colleague Michael Katz. Michael is an authority on launching, publishing and leveraging a newsletter to grow your service-based business.