Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast - How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept

How to Reduce Your Customer Churn Rate and Improve Customer Retention with Tara Pawlak, Head of Marketing at GetAccept

02/13/23 • 18 min

Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast

On average, in large enterprise sales, when a rep leaves a company, the accounts stall for 93+ days before a new one re-engages with that client. In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tara Pawlak, Head of Marketing at GetAccept, joins Mariana Cogan to share actionable insights and practices to lower that number and help revenue teams increase their win rates.
Tara Pawlak is a dynamic marketing expert with over fifteen years of experience building GTM plans with a great passion for marketing operations and automation, marketing strategy, demand generation, marketing technology, and B2B lead generation. Besides her role at GetAccept, Tara is also the Vice President of Demand Generation at Revenue Grid, an Executive Member at Pavilion, and a member of the CMO Alliance.
They cover:
👉 [02:40 - 05:03] Aligning the GTM teams👉 [05:03 - 06:27] Where should customer marketing be placed?👉 [08:17 - 10:06] How do you ensure that a timely topic actually gets discussed in a timely manner?👉 [10:28 - 12:21] How do you keep in alignment with your sales team?👉 [12:21 - 13:53] Adopting a customer-centric mindsetIf you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.Subscribe here:👉 Apple: http://bit.ly/3vg8Rml👉 Spotify: http://bit.ly/3jKzJZqAnd connect with Tara here:👉 LinkedIn: https://www.linkedin.com/in/tara-pawlak/ 👉 GetAccept Website: https://www.getaccept.com/ Instructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so

Previous Episode

Sales Angle: A Winning Sales Methodology for a Healthy Pipeline with Tom Lloyd, VP of Marketing at SEDNA

Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipelines and how marketing and sales leaders can address this challenge.
Tom is a marketing leader who has worked across several verticals and GTM motions in marketing to SMBs and enterprises. He specializes in marketing strategy, demand generation, brand strategy and development, customer experience transformation, messaging, digital marketing, events, and leadership. Besides his role at SEDNA, Tom is also Executive Member of Pavilion.
They cover:
👉 [04:52 - 06:11] What does a healthy pipeline look like?👉 [06:41 - 08:48] How does a sales methodology play into knowing where a pipeline is?👉 [09:44 - 11:21] What's the cost to marketers of the unhealthy pipeline?👉 [12:14 - 13:20] What drives the coverage ratios most people think they need for their business?👉 [14:47 - 16:33] How should we train marketing and sales professionals to manage pipelines effectively?If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.Subscribe here:👉 Apple: 👉 Spotify: And connect with Tom here:👉 LinkedIn: https://www.linkedin.com/in/tllloyd/ 👉 SEDNA Website: https://sedna.com/ Instructions on how to follow, rate and review are here.About the Show
Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast features open conversations with sales, marketing, and customer success champions. In each episode, our expert guests will teach you how to drive sales productivity as we analyze real-life revenue metrics from multiple angles. Meta Description:
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Tom Lloyd, VP of Marketing at SEDNA, joins Art Harding to discuss why every company has to deal with twenty-five to fifty percent of dormant future quarter pipeline and how marketing and sales leaders can address this challenge.Hidden in Plain Sight is handcrafted by our friends over at: fame.so

Next Episode

The Rise of SaaS MarTech with Briana Belisle, Executive Vice President of Marketing at Field Nation

Back in 2015, organizations had eight SaaS applications on average. By 2021, that number has increased to 110 applications. And for companies with more than 10,000 employees, it can be up to 447 applications.
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Briana Belisle, Executive Vice President of Marketing at Field Nation, joins Mariana Cogan to share how marketers can take full advantage of a wealthy marketing tech stack.
Briana is a professional marketer and a specialist in content design, market research, and campaign execution. Before Field Nation, Briana spent more than a decade at SPS Commerce, where she held different positions, including Director of Marketing Services, Senior Marketing Services Manager, and Marketing Services Manager.
They cover:
👉 [09:11 - 12:36] MarTech and customer experience👉 [12:36 - 15:28] Managing the SaaS MarTech👉 [15:28 - 18:51] Integrating the tech stackIf you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.Subscribe here:👉 Apple: http://bit.ly/3vg8Rml👉 Spotify: http://bit.ly/3jKzJZqAnd connect with Briana here:👉 LinkedIn: https://www.linkedin.com/in/justbriana/ 👉 Field Nation Website: https://fieldnation.com/ Instructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so