Sales Angle: How to Win Over Your Buyers Through Digital Selling with Liz Christo, Partner and GTM Advisor at Stage 2 Capital
10/21/22 • 17 min
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Liz Christo, Partner and GTM Advisor at Stage 2 Capital, joins Art Harding to discuss why sixty-six percent of buyers prefer digital interactions over in-person, how sellers can adapt to this shift, and what businesses need to run a modern digitally driven companies.
They cover:
👉 [04:53 - 06:50] Liz’s background and expertise👉 [06:50 - 09:38] Why do most buyers prefer digital interactions over in-person ones?👉 [09:38 - 13:40] How can enterprise sellers adapt to customers' increasingly digital interaction?👉 [13:40 - 17:36] What measures can businesses take to become more digitally-driven?👉 [17:36 - 20:40] What to look for as companies prepare to scale?👉 [20:43 - 17:00] Episode’s conclusionsIf you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.And connect with Liz here:
👉LinkedIn: https://www.linkedin.com/in/lizchristo 👉 Website: https://www.stage2.capitalInstructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Liz Christo, Partner and GTM Advisor at Stage 2 Capital, joins Art Harding to discuss why sixty-six percent of buyers prefer digital interactions over in-person, how sellers can adapt to this shift, and what businesses need to run a modern digitally driven companies.
They cover:
👉 [04:53 - 06:50] Liz’s background and expertise👉 [06:50 - 09:38] Why do most buyers prefer digital interactions over in-person ones?👉 [09:38 - 13:40] How can enterprise sellers adapt to customers' increasingly digital interaction?👉 [13:40 - 17:36] What measures can businesses take to become more digitally-driven?👉 [17:36 - 20:40] What to look for as companies prepare to scale?👉 [20:43 - 17:00] Episode’s conclusionsIf you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.And connect with Liz here:
👉LinkedIn: https://www.linkedin.com/in/lizchristo 👉 Website: https://www.stage2.capitalInstructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so
Previous Episode
Sales Angle: Why People Buy From People with Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix
In the first episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Kathy Chou, Senior Vice President of SaaS Engineering at Nutanix, joins Art Harding to discuss how salespeople can ensure a great customer experience.
Kathy has over twenty years of experience in sales, strategy, and operations. She currently works in three different roles: the Senior Vice President of SaaS Engineering at Nutanix, as a part-time Advisory Board Member at SkyGeni, and as a part-time Member of the Board Of Directors for IonQ.
They cover:👉 [01:04 - 02:58] Kathy’s background and role at Nutanix👉 [02:58 - 08:15] The buyer’s perspective on how people sell👉 [08:15 - 13:08] How can sales teams cope and manage the changes in the buying circles?👉 [13:08 - 16:43] Where do sales and marketing have some of the biggest opportunities to collaborate?If you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.And connect with Kathy here:👉LinkedIn: https://www.linkedin.com/in/kathychou1👉 Nutanix Website: https://www.linkedin.com/company/nutanix👉 SkyGeni Website: https://www.linkedin.com/company/skygeni👉 IonQ Website: https://www.linkedin.com/company/ionq.coInstructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so
Next Episode
Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos
Peter is a B2B Marketing executive passionate about digital and content marketing and known for building brands and marketing organizations that deliver superior results. In his Chief Marketing Officer role, Peter leads the marketing strategy and operations in partnership with the sales team.They cover:👉 [05:40 - 07:38] Getting to know your customers better👉 [07:38 - 10:44] Building trust in the digital space👉 [10:58 - 12:48] Aligning marketing with sales👉 [12:50 - 15:18] Tracking marketing contribution to revenueIf you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.And connect with Peter here:
👉LinkedIn: https://www.linkedin.com/in/petervescuso/👉Dragos Website: https://www.dragos.com/
Instructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/hidden-in-plain-sight-the-enterprise-revenue-intelligence-podcast-355668/sales-angle-how-to-win-over-your-buyers-through-digital-selling-with-l-51381017"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to sales angle: how to win over your buyers through digital selling with liz christo, partner and gtm advisor at stage 2 capital on goodpods" style="width: 225px" /> </a>
Copy