Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL

Over the last few years, we have observed a significant digital transformation and modernization of sales, marketing, and services. One of the specific stats is the increasing number of buyers that prefer to engage with sellers digitally versus in-person. So why do we see that shift towards digital?
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Liz Christo, Partner and GTM Advisor at Stage 2 Capital, joins Art Harding to discuss why sixty-six percent of buyers prefer digital interactions over in-person, how sellers can adapt to this shift, and what businesses need to run a modern digitally driven companies.
They cover:
👉 [04:53 - 06:50] Liz’s background and expertise👉 [06:50 - 09:38] Why do most buyers prefer digital interactions over in-person ones?👉 [09:38 - 13:40] How can enterprise sellers adapt to customers' increasingly digital interaction?👉 [13:40 - 17:36] What measures can businesses take to become more digitally-driven?👉 [17:36 - 20:40] What to look for as companies prepare to scale?👉 [20:43 - 17:00] Episode’s conclusionsIf you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.And connect with Liz here:
👉LinkedIn: https://www.linkedin.com/in/lizchristo 👉 Website: https://www.stage2.capitalInstructions on how to follow, rate and review are here.Hidden in Plain Sight is handcrafted by our friends over at: fame.so