Building Confidence with Toni Purry
11/12/20 • 59 min
Toni Purry wants to be the hype woman who reminds people to celebrate their wins. She’s an entrepreneur, visibility strategist and speaker who helps women build their confidence and find new ways to show up in the world. She’s also the author of My Hype Book, a motivational journal that guides readers to self-discovery through recognition and reflection.
Toni has more than 20 years of public relations experience, and the agency she started, Purry Communications Group, represented major brands like Marriott, Disney, Habitat for Humanity, Alabama State University, and many more. After 11 years of running that agency, Toni pivoted to helping individuals build confidence and elevate their personal brands. She has helped her clients land placements with The Today Show, Food Network, USA Today, The LA Times, O Magazine and more. Toni has also been honored with awards including a PRSA Prism Award and multiple AVA Awards, and she earned a spot in the exclusive O Magazine and Chase Bank “Stay A Step Ahead” program.
In This Episode:
Toni shares her inspiring story of building a successful PR career and offers insight into some of the lessons she’s learned along the way. She also explains how you can build confidence and elevate your brand in the process.
Episode Highlights:
- Toni’s story of discovering a love for public relations
- The importance of asking for new opportunities
- Building a business during an economic crisis
- The power of having a hype man
- Leaving the business you started and overcoming guilt
- How to build confidence
- Toni’s story of breaking down barriers as a Black woman and pageant contestant in the South
Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners. Piccolo Marketing is our go to resource when it comes to comprehensive marketing strategies and execution. Learn more at piccolomarketing.com
Toni Purry wants to be the hype woman who reminds people to celebrate their wins. She’s an entrepreneur, visibility strategist and speaker who helps women build their confidence and find new ways to show up in the world. She’s also the author of My Hype Book, a motivational journal that guides readers to self-discovery through recognition and reflection.
Toni has more than 20 years of public relations experience, and the agency she started, Purry Communications Group, represented major brands like Marriott, Disney, Habitat for Humanity, Alabama State University, and many more. After 11 years of running that agency, Toni pivoted to helping individuals build confidence and elevate their personal brands. She has helped her clients land placements with The Today Show, Food Network, USA Today, The LA Times, O Magazine and more. Toni has also been honored with awards including a PRSA Prism Award and multiple AVA Awards, and she earned a spot in the exclusive O Magazine and Chase Bank “Stay A Step Ahead” program.
In This Episode:
Toni shares her inspiring story of building a successful PR career and offers insight into some of the lessons she’s learned along the way. She also explains how you can build confidence and elevate your brand in the process.
Episode Highlights:
- Toni’s story of discovering a love for public relations
- The importance of asking for new opportunities
- Building a business during an economic crisis
- The power of having a hype man
- Leaving the business you started and overcoming guilt
- How to build confidence
- Toni’s story of breaking down barriers as a Black woman and pageant contestant in the South
Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners. Piccolo Marketing is our go to resource when it comes to comprehensive marketing strategies and execution. Learn more at piccolomarketing.com
Previous Episode
Finding Partners to Support Your Vision: Our Story of Success
Our Story of Success
Her Story of Success began out of CEO Leah Glover Hayes’ desire to grow in her own career and find mentors who could help her on her journey. Through the process of searching for direction and purpose, Leah realized that something powerful happens when you get to hear stories, lessons learned and celebrations from other women. She created Her Story of Success to multiply the amazing conversations she was having, so that women like her could access new mentorship and the women she interviewed could multiply their legacies.
Soon after launching the podcast in 2018, Leah began receiving overwhelming feedback about the positive impact these interviews were having on the lives of her listeners. She knew her dreams had even bigger potential and decided to expand the brand and multiply the reach of Her Story of Success. It was then that she asked Melissa Aldridge to join the company, bringing over a decade of business strategy, finance, and operations experience to Leah’s vision and tenacity.
With this two-part Our Story of Success series, Leah will share the story of how Her Story of Success came to be, and she offers advice and inspiration to listeners who are building their own businesses or looking to find more fulfillment in their lives and work.
In This Episode:
Leah describes the inspiration behind Her Story of Success and provides an in-depth look at the early days of turning the podcast into a business. Along the way, she shares some of the wisdom she has learned about finding the right business partner, hiring people when you don’t have a large budget and seeking out mentors to help you reach your goals.
Episode Highlights:
- The inspiration behind Her Story of Success
- Finding a business partner with (Ellen Hoffman)
- Giving people opportunities to grow in their careers (with Isaac Jones)
- Moving into new seasons of life (with Ellen Hoffman)
- Knowing when to take on a business partner or investor
- Building a partnership agreement (with Melissa Aldridge)
Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners. Piccolo Marketing is our go to resource when it comes to comprehensive marketing strategies and execution. Learn more at piccolomarketing.com.
Next Episode
Knowing When to Outsource: Our Story of Success
Her Story of Success began out of CEO Leah Glover Hayes’ desire to grow in her own career and find mentors who could help her on her journey. Through the process of searching for direction and purpose, Leah realized that something powerful happens when you get to hear stories, lessons learned and celebrations from other women. She created Her Story of Success to multiply the amazing conversations she was having, so that women like her could access new mentorship and the women she interviewed could multiply their legacies.
Soon after launching the podcast in 2018, Leah began receiving overwhelming feedback about the positive impact these interviews were having on the lives of her listeners. She knew her dreams had even bigger potential and decided to expand the brand and multiply the reach of Her Story of Success. It was then that she asked Melissa Aldridge to join the company, bringing over a decade of business strategy, finance, and operations experience to Leah’s vision and tenacity.
With this two-part Our Story of Success series, Leah will share the story of how Her Story of Success came to be, and she offers advice and inspiration to listeners who are building their own businesses or looking to find more fulfillment in their lives and work.
In This Episode:
Leah explains how she built the team behind Her Story of Success and is continuing to grow the company to empower women around the world. She also offers advice to business owners about the importance of outsourcing, how to build loyalty with your team, and why clarity is one of the most important things you can provide.
Episode Highlights:
- Moving on from a vendor that isn’t the perfect fit
- Building a team that believes in your vision (with Claire Bidigare-Curtis and Bronte Lebo)
- How to help your employees succeed and grow
- The difference between outsourcing for specific skill sets and outsourcing for clarity
- Overcoming self-doubt and learning to celebrate your own success
Sponsor: This podcast is sponsored in part by Piccolo Marketing, providing outsourced marketing professionals for business owners. Piccolo Marketing is our go to resource when it comes to comprehensive marketing strategies and execution. Learn more at piccolomarketing.com.
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