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Her Story - #003 From Nurse to 7-Figure CEO: A Single Mom’s Journey of Resilience & Success

#003 From Nurse to 7-Figure CEO: A Single Mom’s Journey of Resilience & Success

03/24/25 • 46 min

Her Story

In today's episode of Her Story I sit down with Jasmine "Jay" Lopez, the inspiring CEO and founder of Scalable, powered by J Lopez Enterprises. Jay’s journey is a testament to courage and determination, she traded a 20-year nursing career for the unpredictable world of entrepreneurship, growing her company from a small startup to a thriving 7-figure business in just six years. In this episode, Jay opens up about the pivotal moments that fueled her transformation, including her daughter’s brain tumor diagnosis and the leap of faith that landed her a contract with Tony Robbins. From battling imposter syndrome to mastering time-blocking as a single mom, Jay shares raw insights into building a business rooted in trust and purpose.

Key Takeaways:

  • Embrace the Pivot: Jay’s shift from nursing to a marketing agency and later to a niche serving real estate agents shows the power of adapting to find your true calling.
  • Action Over Excuses: Success demands relentless work ethic and a "no excuses" mindset, even amidst personal challenges like family illness.
  • Evoke Emotion in Marketing: Jay’s top tip: storytelling is the secret to connecting with clients and growing a brand.
  • Find Your Why: A deeper purpose beyond money (freedom, flexibility, helping others) is what sustains entrepreneurial drive.
  • Time-Blocking is Key: Structuring your day, from work to family time, can unlock productivity and balance.

Tune in to hear how Jay turned pain into progress and learn actionable advice for anyone dreaming of breaking free from the 9-to-5.

Connect with Jay:
On Instagram: @jlopez_enterprises
On Facebook: Jay Lopez
Or visit: jlopezenterprises.com

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In today's episode of Her Story I sit down with Jasmine "Jay" Lopez, the inspiring CEO and founder of Scalable, powered by J Lopez Enterprises. Jay’s journey is a testament to courage and determination, she traded a 20-year nursing career for the unpredictable world of entrepreneurship, growing her company from a small startup to a thriving 7-figure business in just six years. In this episode, Jay opens up about the pivotal moments that fueled her transformation, including her daughter’s brain tumor diagnosis and the leap of faith that landed her a contract with Tony Robbins. From battling imposter syndrome to mastering time-blocking as a single mom, Jay shares raw insights into building a business rooted in trust and purpose.

Key Takeaways:

  • Embrace the Pivot: Jay’s shift from nursing to a marketing agency and later to a niche serving real estate agents shows the power of adapting to find your true calling.
  • Action Over Excuses: Success demands relentless work ethic and a "no excuses" mindset, even amidst personal challenges like family illness.
  • Evoke Emotion in Marketing: Jay’s top tip: storytelling is the secret to connecting with clients and growing a brand.
  • Find Your Why: A deeper purpose beyond money (freedom, flexibility, helping others) is what sustains entrepreneurial drive.
  • Time-Blocking is Key: Structuring your day, from work to family time, can unlock productivity and balance.

Tune in to hear how Jay turned pain into progress and learn actionable advice for anyone dreaming of breaking free from the 9-to-5.

Connect with Jay:
On Instagram: @jlopez_enterprises
On Facebook: Jay Lopez
Or visit: jlopezenterprises.com

Previous Episode

undefined - #002 From Military Veteran Struggling to Launch to E-Commerce & Global Sourcing Authority

#002 From Military Veteran Struggling to Launch to E-Commerce & Global Sourcing Authority

In today’s episode of Her Story, we’re joined by the incredible Amy Wees, an entrepreneur whose journey from a military veteran struggling to bring her first product to market has blossomed into one of resilience, transformation, and success. Amy has become a recognized authority in e-commerce and global sourcing, but her path was anything but easy.

As an inventor at heart, Amy shares the raw, vulnerable story of the struggles she faced while trying to turn her first product idea into reality. From the overwhelming complexities of navigating patents to the trials of product development and manufacturing, Amy reveals the emotional journey that led her to not only create her own product but also to push through the uncertainty and fear that come with it.

Her story is one of grit and determination, and it’s a powerful reminder of what it means to not give up, even when the odds are stacked against you. Amy faced challenges in product sourcing, global markets, and the overwhelming task of building a business from scratch—yet, she turned those struggles into the foundation of her success, ultimately selling her business in 2024.

Today, as a sourcing expert and e commerce expert, Amy pours her heart into helping entrepreneurs navigate the complex and competitive e-commerce world. She’s passionate about guiding them through the process of sourcing products globally and finding their unique place in the market. Her wisdom and experience shine through as she empowers entrepreneurs to not only bring their products to life but to stand out and thrive in a crowded marketplace. Amy also leads transformative sourcing trips, offering entrepreneurs the chance to experience firsthand how to build a successful product line and the confidence to do it on their own.

Tune in to hear Amy’s deeply personal story of perseverance, transformation, and empowerment. Her journey will inspire you to push past your own fears and doubts, and give you the tools and inspiration to bring your product ideas to life with clarity, confidence, and passion.

Key Takeaways:

  • Amy's Journey: From struggling with launching her first product as a military veteran to becoming a leader in the e-commerce and sourcing world.
  • The Importance of Sourcing: Why understanding sourcing and product development is crucial for any entrepreneur.
  • Sourcing Trips: Amy’s transformative sourcing trips to China, Mexico, and Jordan, and how these experiences help entrepreneurs save thousands of dollars.
  • Canton Fair Experience: What it’s like to attend the Canton Fair in China, one of the world’s largest product sourcing events.
  • E-Commerce Strategy: Amy’s insights into navigating the e-commerce space, working with suppliers, and negotiating for better deals.
  • Empowering Entrepreneurs: How Amy’s work empowers other entrepreneurs to take control of their product sourcing and build successful businesses.
  • The Importance of Community: How Amy fosters a supportive, entrepreneurial community through her events and mastermind groups.

Connect with Amy:
Amy's Website: Amazing at Home

Sourcing Trips: Learn more about Amy’s upcoming sourcing trips and how to join at Amazing at Home

Don’t forget to subscribe and leave a review if you enjoyed the episode!

Next Episode

undefined - #004 From Corporate to a $1M Etsy Empire

#004 From Corporate to a $1M Etsy Empire

In this episode of Her Story, Elizabeth sits down with the incredible Dylan Jaharus, a powerhouse entrepreneur who transformed her corporate e-commerce expertise into a multi-six-figure Etsy empire, generating over $1 million in profit in just six years. From ranking in the top 0.1% of Etsy shops worldwide to coaching over 3,500 sellers to success, her “all gas, no brakes” mindset has fueled a remarkable journey. As a military spouse and mom of two, she’s also launched EtSEO, a game-changing tool for Etsy sellers in 2024. Tune in to hear how she balances resilience, family, and business while empowering others to chase their dreams.

Key Takeaways:

  • Embrace the Hustle: Learn how an “all gas, no brakes” approach turned challenges like motherhood and military moves into opportunities for growth.
  • Master Etsy SEO: Discover why focusing on the purpose of your product(not just the specs) is the secret to driving free traffic and sales.
  • Scale Smart: Get advice on avoiding common Etsy pitfalls, like copying trends or over-niching, and how to maximize customer lifetime value.
  • Delegate to Elevate: Hear how outsourcing daily tasks (like laundry!) freed her to focus on business and family priorities.
  • Start Anywhere, Win Big: Find out why Etsy isn’t saturated and how beginners can still hit six figures in their first year with the right strategy.

Her story is a testament to betting on yourself, overcoming obstacles, and building a life of purpose. Whether you’re an aspiring Etsy seller or a seasoned entrepreneur, this episode is packed with actionable insights to ignite your journey.

Connect with Dylan:

On Instagram: @dylanjahraus

or visit: DylanJahraus.com

Her Story - #003 From Nurse to 7-Figure CEO: A Single Mom’s Journey of Resilience & Success

Transcript

Elizabeth

Welcome back to another episode of Her Story. Today, we have the honor of hearing from a woman whose journey epitomizes resilience, transformation, and bold ambition. She spent twenty years of her life as a nurse, selflessly serving others and navigating one of the most demanding professions. But deep down, she knew she was destined for something more, a calling to create, to lead, and to inspire. In 2014, she took a leap of faith that many only

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