Her Story

In today's episode of Her Story, I sit down with Alicia Reynoso. We dive deep into the raw, real, and powerful journey behind building an 8-figure e-commerce brand, and then doing it all over again. Alicia Reynoso shares how she went from launching a cooling towel at the worst possible time to scaling a hydration brand, building a wildly engaged community, and eventually selling for a multimillion-dollar paycheck.

Now on her second brand (already nearing $4 million in its first year!), she breaks down what’s changed, what’s stayed the same, and what every entrepreneur really needs to know.

Key Takeaways:

• The surprising flop that taught her everything about timing and seasonality
• How understanding customer lifetime value and journey became her biggest advantage
• Building a hyper-engaged community that tripled customer value
• Why “if you build it, they will come” is the worst advice for entrepreneurs
• How TikTok is influencing brand success today (and how to break in)
• The mindset and mission that kept her going through the hardest seasons

Whether you're in the trenches or dreaming of your first sale, this conversation will remind you what's possible with the right mix of grit, strategy, and heart.

Connect with Alicia:

Join her Skool community for in-depth trainings, group coaching, and real-time support:
👉 https://www.skool.com/of-impact-6340

Explore Alicia’s brokerage services at:
👉 https://www.ofimpactadvisors.com/

Join me as I pick the brains of successful women who’ve built profitable businesses from the ground up, completely transforming their lives and the lives of their families.

Every extraordinary story begins with a woman who dares to believe in herself. It’s time to write YOURS!

In this episode of Her Story, Elizabeth sits down with the incredible Dylan Jaharus, a powerhouse entrepreneur who transformed her corporate e-commerce expertise into a multi-six-figure Etsy empire, generating over $1 million in profit in just six years. From ranking in the top 0.1% of Etsy shops worldwide to coaching over 3,500 sellers to success, her “all gas, no brakes” mindset has fueled a remarkable journey. As a military spouse and mom of two, she’s also launched EtSEO, a game-changing tool for Etsy sellers in 2024. Tune in to hear how she balances resilience, family, and business while empowering others to chase their dreams.

Key Takeaways:

• Embrace the Hustle: Learn how an “all gas, no brakes” approach turned challenges like motherhood and military moves into opportunities for growth.
• Master Etsy SEO: Discover why focusing on the purpose of your product(not just the specs) is the secret to driving free traffic and sales.
• Scale Smart: Get advice on avoiding common Etsy pitfalls, like copying trends or over-niching, and how to maximize customer lifetime value.
• Delegate to Elevate: Hear how outsourcing daily tasks (like laundry!) freed her to focus on business and family priorities.
• Start Anywhere, Win Big: Find out why Etsy isn’t saturated and how beginners can still hit six figures in their first year with the right strategy.

Her story is a testament to betting on yourself, overcoming obstacles, and building a life of purpose. Whether you’re an aspiring Etsy seller or a seasoned entrepreneur, this episode is packed with actionable insights to ignite your journey.

Connect with Dylan:

On Instagram: @dylanjahraus

or visit: DylanJahraus.com

In today’s episode of Her Story, I sit down with Stacy Aguilar, a graphic and web designer whose journey is a testament to courage, creativity, and resilience. From studying policy in New York to teaching design at an all-girls school and eventually building her dream creative business. Stacy’s path has been anything but linear. Now, as a mom of two, she empowers small business owners and online course creators with her signature bright, modern designs, blending minimalism with a boho vibe.

In this episode, Stacy opens up about her transition from teaching to entrepreneurship, the power of design in amplifying impact, and the realities of balancing motherhood with a passion-driven career.

Key Takeaways:

• Every Experience Builds the Path – Stacy’s diverse background in policy, advertising, and teaching shaped her entrepreneurial journey, proving that even unexpected detours contribute to where you’re meant to be.
• Design as Empowerment – Through her work, Stacy helps small businesses and course creators harness the power of branding and user-friendly websites to amplify their impact.
• Embrace the Slow Build – Transitioning to entrepreneurship took time and experimentation. Stacy’s story highlights the importance of iteration, reflection, and giving yourself grace along the way.
• Balance is a Work in Progress – As a mom and business owner, Stacy shares practical tips for juggling both, including setting realistic goals and leveraging support systems.
• Mobile Matters – For aspiring designers, Stacy stresses the importance of designing with mobile users in mind: think big buttons, simplified navigation, and fast load times for a seamless experience.
• DIY Design Tips – Stacy shares her top strategies for creating a professional, high-performing website. Don’t miss her expert advice!

Connect with Stacy:

📸 Instagram: @stacyeaguilar
🌍 Website: stacyeaguilar.com
📅 Schedule a Free Call: stacyeaguilar.com/contact
📩 Join Her Newsletter: Designer’s Digest: stacyeaguilar.myflodesk.com/designersdigest

In today’s episode of Her Story, we’re joined by the incredible Amy Wees, an entrepreneur whose journey from a military veteran struggling to bring her first product to market has blossomed into one of resilience, transformation, and success. Amy has become a recognized authority in e-commerce and global sourcing, but her path was anything but easy.

As an inventor at heart, Amy shares the raw, vulnerable story of the struggles she faced while trying to turn her first product idea into reality. From the overwhelming complexities of navigating patents to the trials of product development and manufacturing, Amy reveals the emotional journey that led her to not only create her own product but also to push through the uncertainty and fear that come with it.

Her story is one of grit and determination, and it’s a powerful reminder of what it means to not give up, even when the odds are stacked against you. Amy faced challenges in product sourcing, global markets, and the overwhelming task of building a business from scratch—yet, she turned those struggles into the foundation of her success, ultimately selling her business in 2024.

Today, as a sourcing expert and e commerce expert, Amy pours her heart into helping entrepreneurs navigate the complex and competitive e-commerce world. She’s passionate about guiding them through the process of sourcing products globally and finding their unique place in the market. Her wisdom and experience shine through as she empowers entrepreneurs to not only bring their products to life but to stand out and thrive in a crowded marketplace. Amy also leads transformative sourcing trips, offering entrepreneurs the chance to experience firsthand how to build a successful product line and the confidence to do it on their own.

Tune in to hear Amy’s deeply personal story of perseverance, transformation, and empowerment. Her journey will inspire you to push past your own fears and doubts, and give you the tools and inspiration to bring your product ideas to life with clarity, confidence, and passion.

Key Takeaways:

• Amy's Journey: From struggling with launching her first product as a military veteran to becoming a leader in the e-commerce and sourcing world.
• The Importance of Sourcing: Why understanding sourcing and product development is crucial for any entrepreneur.
• Sourcing Trips: Amy’s transformative sourcing trips to China, Mexico, and Jordan, and how these experiences help entrepreneurs save thousands of dollars.
• Canton Fair Experience: What it’s like to attend the Canton Fair in China, one of the world’s largest product sourcing events.
• E-Commerce Strategy: Amy’s insights into navigating the e-commerce space, working with suppliers, and negotiating for better deals.
• Empowering Entrepreneurs: How Amy’s work empowers other entrepreneurs to take control of their product sourcing and build successful businesses.
• The Importance of Community: How Amy fosters a supportive, entrepreneurial community through her events and mastermind groups.

Connect with Amy:
Amy's Website: Amazing at Home

Sourcing Trips: Learn more about Amy’s upcoming sourcing trips and how to join at Amazing at Home

Don’t forget to subscribe and leave a review if you enjoyed the episode!