Is TikTok the Next Big Thing? w/ Taylor Loren of Later
05/27/20 • 42 min
Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.
Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor’s unique perspective on what the industry will look like in the coming months.
[6:32] What is TikTok?
[9:54] The virality factor of TikTok
[14:19] How trolls can help you go viral
[16:49] Using hashtags on TikTok
[19:03] Leveraging trends on TikTok
[22:53] Niching down on TikTok
[24:24] Tips to boost views on TikTok
[25:51] Will TikTok stay around long term?
[28:41] Influencer marketing with TikTok
[32:51] How will the influencer marketing industry be impacted by the COVID crisis?
[37:32] Influencer marketing during the COVID crisis
To connect with Taylor Loren:
Later's Instagram: www.instagram.com/latermedia
Taylor's Instagram: www.instagram.com/taylor.loren
Taylor's TikTok: https://www.tiktok.com/@taylortoks
Later's Tips on TikTok: https://later.com/blog/category/tiktok/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.
Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor’s unique perspective on what the industry will look like in the coming months.
[6:32] What is TikTok?
[9:54] The virality factor of TikTok
[14:19] How trolls can help you go viral
[16:49] Using hashtags on TikTok
[19:03] Leveraging trends on TikTok
[22:53] Niching down on TikTok
[24:24] Tips to boost views on TikTok
[25:51] Will TikTok stay around long term?
[28:41] Influencer marketing with TikTok
[32:51] How will the influencer marketing industry be impacted by the COVID crisis?
[37:32] Influencer marketing during the COVID crisis
To connect with Taylor Loren:
Later's Instagram: www.instagram.com/latermedia
Taylor's Instagram: www.instagram.com/taylor.loren
Taylor's TikTok: https://www.tiktok.com/@taylortoks
Later's Tips on TikTok: https://later.com/blog/category/tiktok/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Previous Episode
How Kat Gaskin Built a 6-Figure Biz Selling Planners
Kat Gaskin is the founder of The Content Planner, the first and only physical planner for planning online content. When Kat first launched her company in 2016 she made $0. The next year? $12,000. 2019? Over $100k. These days, The Content Planner is in the hands of thousands and thousands of women.
Kat is now also running powerful online workshops for creative entrepreneurs to master their content strategies. The workshops are based on Kat's personal experiences with content creation, social media, blogging and eCommerce.
Kat joins the podcast to share:
[03:12] How Kat transitioned from nine to five to freelancer, to now owner of her own six-figure eComm business
[08:06] What it takes to succeed as an entrepreneur and how to persevere when things get tough, or when you don't see the progress or growth you're expecting
[09:24] Actionable tips for starting and scaling your own eComm
[15:10] Creating your customer avatar
[17:13] Finding a manufacturer
[23:06] Kat’s top lessons learned from the last few years as a biz owner
[31:29] Kat’s best advice for planning out your content as a blogger or influencer
[44:03] Conclusion
To connect with Kat Gaskin:
The Content Planner's Instagram: www.instagram.com/thecontentplanner
The Content Planner's Virtual Workshops: https://virtual.thecontentplanner.com/
Kat's Instagram: www.instagram.com/katgaskin
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Next Episode
Do These 9 Things Before Investing in an Online Course or Coach
I always talk about the importance of making investments in your business in order to grow your impact & income. Whether it's paying for a more expensive email marketing platform with more functionality, an online course or a business coach, making SMART investments is what will get you to the next level.
In this episode, I’m discussing why investing in your business is so powerful, why it's problematic to just consume free guide after free guide, 5 things to consider before buying an online course, and 4 things to consider before hiring a coach.
[1:54] The Importance Of Investing In Your Business
[4:27] Are Free Guides Really That Valuable?
[9:37] 4 Tips To Buying Online Courses (Plus a Bonus Tip)
[17:20] What to Consider When Investing In a Business Coach
[25:16] Conclusion
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
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