Behind-the-Scenes of Launching a Successful Wellness Ecommerce Biz w/ Keira Rumble
05/13/20 • 35 min
Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.
Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.
Quick Jump:
[7:30] What is Krumble and what are Beauty Bites
[11:03] Where to start when launching an eCom business
[14:12] Building your team
[16:55] How to build your contact list
[19:04] Strategy to scale your eCom business
[22:27] Who are you outsourcing to
[24:57] Recipes and formulas
[27:00] Distribution
[29:30] What’s next for Krumbled Foods
[30:35] Conclusion
To connect with Keira Rumble:
Keira's Instagram: www.instagram.com/krumble
Krumbled Foods: www.krumbledfoods.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.
Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.
Quick Jump:
[7:30] What is Krumble and what are Beauty Bites
[11:03] Where to start when launching an eCom business
[14:12] Building your team
[16:55] How to build your contact list
[19:04] Strategy to scale your eCom business
[22:27] Who are you outsourcing to
[24:57] Recipes and formulas
[27:00] Distribution
[29:30] What’s next for Krumbled Foods
[30:35] Conclusion
To connect with Keira Rumble:
Keira's Instagram: www.instagram.com/krumble
Krumbled Foods: www.krumbledfoods.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Previous Episode
How You Can Use FB & IG Ads to Elevate Your Business w/ Frannie Coggeshall of Elevate Her Marketing
Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income.
In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.
Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.
To connect with Frannie Coggeshall:
Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing
Elevate Her Marketing's Website: www.elevatehermarketing.com
Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Next Episode
How Kat Gaskin Built a 6-Figure Biz Selling Planners
Kat Gaskin is the founder of The Content Planner, the first and only physical planner for planning online content. When Kat first launched her company in 2016 she made $0. The next year? $12,000. 2019? Over $100k. These days, The Content Planner is in the hands of thousands and thousands of women.
Kat is now also running powerful online workshops for creative entrepreneurs to master their content strategies. The workshops are based on Kat's personal experiences with content creation, social media, blogging and eCommerce.
Kat joins the podcast to share:
[03:12] How Kat transitioned from nine to five to freelancer, to now owner of her own six-figure eComm business
[08:06] What it takes to succeed as an entrepreneur and how to persevere when things get tough, or when you don't see the progress or growth you're expecting
[09:24] Actionable tips for starting and scaling your own eComm
[15:10] Creating your customer avatar
[17:13] Finding a manufacturer
[23:06] Kat’s top lessons learned from the last few years as a biz owner
[31:29] Kat’s best advice for planning out your content as a blogger or influencer
[44:03] Conclusion
To connect with Kat Gaskin:
The Content Planner's Instagram: www.instagram.com/thecontentplanner
The Content Planner's Virtual Workshops: https://virtual.thecontentplanner.com/
Kat's Instagram: www.instagram.com/katgaskin
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
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