Behind-the-Scenes of Launching a Successful Wellness Ecommerce Biz w/ Keira Rumble

05/13/20 • 35 min

Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.

Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.

Quick Jump:

[7:30] What is Krumble and what are Beauty Bites

[11:03] Where to start when launching an eCom business

[14:12] Building your team

[16:55] How to build your contact list

[19:04] Strategy to scale your eCom business

[22:27] Who are you outsourcing to

[24:57] Recipes and formulas

[27:00] Distribution

[29:30] What’s next for Krumbled Foods

[30:35] Conclusion

To connect with Keira Rumble: