4. Storytelling - A Talk With Shawon Jackson (Stanford GSB & Vocal Justice)
08/25/23 • 30 min
Listen, and learn about Storytelling in this talk with our guest Shawon Jackson, Adjunct Lecturer in Management at Stanford University Graduate School of Business and Founder & CEO at Vocal Justice.
In this episode about Storytelling, we cover the following topics: the what and why of storytelling, and its different elements; Vocal Justice - a nonprofit organization envisioning a world where everyone is liberated because everyone is cared for -; and recommended resources for listeners who want to learn more.
Links
- Stanford GSB: Shawon Jackson
- Nonprofit Organization: Vocal Justice
- Book: Just Mercy (Bryan Stevenson)
- Book: TED Talks (Chris Anderson)
- Medium: Science of Story Building (UF College of Journalism and Communications)
Listen, and learn about Storytelling in this talk with our guest Shawon Jackson, Adjunct Lecturer in Management at Stanford University Graduate School of Business and Founder & CEO at Vocal Justice.
In this episode about Storytelling, we cover the following topics: the what and why of storytelling, and its different elements; Vocal Justice - a nonprofit organization envisioning a world where everyone is liberated because everyone is cared for -; and recommended resources for listeners who want to learn more.
Links
- Stanford GSB: Shawon Jackson
- Nonprofit Organization: Vocal Justice
- Book: Just Mercy (Bryan Stevenson)
- Book: TED Talks (Chris Anderson)
- Medium: Science of Story Building (UF College of Journalism and Communications)
Previous Episode
3. The Art Of Pitching To Investors - A Talk With Burt Alper (Stanford GSB)
Listen, and learn about the Art of Pitching to Investors in this talk with our guest Burt Alper, Lecturer in Management at Stanford University Graduate School of Business and Founder of Burt Alper Consulting.
We talk about pitching frameworks - AIM (Audience, Intent, Message) and CUE (Curiosity, Understanding, Excitement); making your pitch memorable; how the investment process works; rehearsing your pitch; anticipating investors questions; last thing you do in a pitch & make it investors easy; what to do if there is no fit & finding an analogy to better connect with investors; and resources that help you sharpen your pitching skills.
Links
- Stanford GSB: Burt Alper
- Company: Burt Alper Consulting
- Book: Get Backed: Craft your story, build the perfect pitch deck, and launch the venture of your dreams (Evan Baehr & Evan Loomis)
- Book: Guide to Presentations (Lynn Russel & Mary Munter)
- Book: Made to Stick - Why Some Ideas Survive and Others Die (Chip Heath & Dan Heath
- Website: LinkedIn Series B pitch to Greylock (Reid Hoffman)
- Website: Perfecting your Pitch (Garage Ventures)
Next Episode
5. How To Be More Convincing And Be Heard - A Talk With Chris Lipp (SpeakValue)
Listen and learn how to be more convincing and be heard in this talk with our guest, Chris Lipp, based on his book 'Magnetic: How Great Leaders Persuade and Inspire' co-authored with Antoine De Morree. He is also the author of the book The Startup Pitch: A Proven Formula to Win Funding. Chris is writing his third book on communication and empowerment, set to be published in 2024 and titled Radiate: The Science of Personal Power. In addition, Chris is a Principal Coach at SpeakValue. He is a world-renowned pitch coach working with entrepreneurs to promote their ideas, and has raised over $200 million in funding.
In this episode about how to be more convincing and be heard, we cover for you the following topics: Chris's inspiration to write the book 'Magnetic: How Great Leaders Persuade and Inspire; Become Magnetic, 3 sets of approaches - how you encounter resistance, create value, and connect/relate -; and sneak peek into the new book by Chris, Radiate: The Science of Personal Power.Links
- Book: Magnetic: How Great Leaders Pursuade and Inspire (Chris Lipp & Antoine De Morree)
- Book: The Startup Pitch: A Proven Formula to Win Funding (Chris Lipp)
- Book (upcoming): Radiate: The Science of Personal Power (Chris Lipp)
- Company: SpeakValue (Be Powerful. Persuasive. Magnetic)
- LinkedIn: Chris Lipp
Help To Grow Talk: Effective Communication Skills - 4. Storytelling - A Talk With Shawon Jackson (Stanford GSB & Vocal Justice)
Transcript
Intro: 0:06
Welcome to the podcast Help To Grow Grow Talk, where we talk about growing your communication skills. How can you better communicate and change the way you live, work, interact with others, and help make the world a better place?
Shawon Jackson: 0:21
"And so, a lot of my time working with folks on their communication is to really understand what specifically needs to happen: from your tone of voice to the words that you use for your authen
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