3. The Art Of Pitching To Investors - A Talk With Burt Alper (Stanford GSB)

07/25/23 • 43 min

Help To Grow Talk: Effective Communication Skills

Listen, and learn about the Art of Pitching to Investors in this talk with our guest Burt Alper, Lecturer in Management at Stanford University Graduate School of Business and Founder of Burt Alper Consulting.
We talk about pitching frameworks - AIM (Audience, Intent, Message) and CUE (Curiosity, Understanding, Excitement); making your pitch memorable; how the investment process works; rehearsing your pitch; anticipating investors questions; last thing you do in a pitch & make it investors easy; what to do if there is no fit & finding an analogy to better connect with investors; and resources that help you sharpen your pitching skills.
Links

Stanford GSB: Burt Alper
Company: Burt Alper Consulting
Book: Get Backed: Craft your story, build the perfect pitch deck, and launch the venture of your dreams (Evan Baehr & Evan Loomis)
Book: Guide to Presentations (Lynn Russel & Mary Munter)
Book: Made to Stick - Why Some Ideas Survive and Others Die (Chip Heath & Dan Heath
Website: LinkedIn Series B pitch to Greylock (Reid Hoffman)
Website: Perfecting your Pitch (Garage Ventures)

Support the show

Stanford GSB: Burt Alper
Company: Burt Alper Consulting
Book: Get Backed: Craft your story, build the perfect pitch deck, and launch the venture of your dreams (Evan Baehr & Evan Loomis)
Book: Guide to Presentations (Lynn Russel & Mary Munter)
Book: Made to Stick - Why Some Ideas Survive and Others Die (Chip Heath & Dan Heath
Website: LinkedIn Series B pitch to Greylock (Reid Hoffman)
Website: Perfecting your Pitch (Garage Ventures)

Support the show

Previous Episode

2. Communicate With Mastery - A Talk With JD Schramm (USC Annenberg)

Learn how to make your words count every time you write or speak in this talk with JD Schramm, Lecturer at USC Annenberg and a Keynote Speaker, Communication Consultant, Coach & Author. We talk about his book Communicate with Mastery. You never have a perfect call, talk, or email, but the goal in communication is: to get better and better.
Links

LinkedIn: JD Schramm
Book: Communicate with Mastery
Book: Guide to Presentations (Lynn Russel, Mary Munter)
Book: Resonate (Nancy Duarte)
Tedx: The secret structure of great talks (Nancy Duarte)
Website: DanPink.com (Daniel H. Pink)
Website: Vocal Justice (Shawon Jackson)
YouTube - Stanford Graduate School of Business: The Cost of Conformity (Shawon Jackson)

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4. Storytelling - A Talk With Shawon Jackson (Stanford GSB & Vocal Justice)

Listen, and learn about Storytelling in this talk with our guest Shawon Jackson, Adjunct Lecturer in Management at Stanford University Graduate School of Business and Founder & CEO at Vocal Justice.
In this episode about Storytelling, we cover the following topics: the what and why of storytelling, and its different elements; Vocal Justice - a nonprofit organization envisioning a world where everyone is liberated because everyone is cared for -; and recommended resources for listeners who want to learn more.
Links

Stanford GSB: Shawon Jackson
Nonprofit Organization: Vocal Justice
Book: Just Mercy (Bryan Stevenson)
Book: TED Talks (Chris Anderson)
Medium: Science of Story Building (UF College of Journalism and Communications)

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Help To Grow Talk: Effective Communication Skills - 3. The Art Of Pitching To Investors - A Talk With Burt Alper (Stanford GSB)

Transcript

Note: Podcast transcription edited to improve readability.
Intro: 0:06
Welcome to the podcast Help To Grow Talk, where we talk about growing your communication skills. How can you better communicate and change the way you live, work, interact with others, and help make the world a better place?
Burt Alper: 0:21
"Your job as an entrepreneur, your job as someone who's pitching, is to make your content as easy to understand as possibl