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How to successfully take your business global, with Brigitte Bojkowszky

Help! My Business is Growing

12/20/21 • 50 min

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Breaking into the international market is a great way to expand your customer base and generate more revenue. It elevates you, your brand, and your business, can be really complex.
There are not just the legal and financial aspects to think through, but also cultural differences that you need to be aware of - a part of going global that can either make or break your efforts.
"But where do I start and how do I go about this?"
"I'm not an enterprise-level business - I won't stand a chance out there."
In this episode of Help, My Business Is Growing, global & personal branding strategist, Brigitte Bojkowszky, Ph.D., will share some of her expert insights on what to consider when thinking of expanding internationally.
Brigitte is a branding expert - both for global and personal brands, an author, teacher/professor, founder of BridgetBrands, and the host and producer of the podcast BrandsTalk. She empowers brands to unleash their full potential in their home markets and beyond.
In this week's episode, we discuss:

04:32 Some of the major reasons companies fail when they try to take their brands internationally
08:07 Examples of companies that thought they would experience "slam dunk" success in the geographically close market but failed due to unexpected socio-cultural and psychological differences
20:41 Things to keep in mind when researching how to expand in the international arena. What to look for and what to focus on especially when the budget is tight for extensive research.
24:57 Markets that are easier for a US-based smaller business to penetrate when growing internationally
26:18 Who can help with global brand building and businesses planning to expand abroad
27:52 Is it possible for a company to customize their products and services when entering a new market that almost becomes unrecognizable from its original form and brand? How can business owners balance that - especially when trying to develop one global brand that's also still recognizable in other markets?
36:49 What to consider when modifying the company’s logo for global expansion
Bridget Bojkowszky, Ph.D., Global & Personal Branding Strategist, Founder of BridgetBrands:

Kathy Svetina, Fractional CFO:
Blog post | How to Successfully Take Your Business Global

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