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Help! My Business is Growing

Kathy Svetina

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If you have a business that's growing and you're both excited and terrified at the same time - this is a podcast for you! You'll get actionable advice on how to grow a business in a way that is healthy and sustainable.


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07/01/22 • 38 min

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Team meetings are an integral part of every business. They're a venue for your employees to bond, exchange ideas, and collaborate to help hit your business goals.

They also give you, the founder, a transparent platform to share news, updates, and plans about the business and your industry, and to give and receive feedback.

But sadly, not everyone is excited to attend team meetings. Many employees whine and gripe about how meetings are often boring, unnecessary ("this meeting could have been an email!"), and a black hole sucking their time and productivity into oblivion.

When done wrong, "bad meetings" can lead to feelings of isolation, lower employee morale, or even a big drop in sales.

So what do you need to do to get meetings right? What skills should you have as a leader, and what structure should be in place to ensure that you'll have productive team meetings that will motivate your team?

In this episode of Help! My Business Is Growing, our guest Danny Hadas breaks down the importance of team meetings and how to structure them to the benefit of your growing business.

We'll discuss how holding meetings will not only foster a sense of collaboration, teamwork, and camaraderie amongst your employees but also have a direct effect on your business finances as well.

Danny Hadas is an entrepreneur and former advisor to the world’s most iconic brands. He is also a #1 best-selling author, and his work has impacted millions of people across 500+ companies worldwide, including Disney, BMW, and AT&T. As the founder of The Emovation Project, Danny teaches service-based small businesses how to double their revenue without doubling their effort using Minimalist Leadership.

In this week's episode, we discuss:

03:03 What happens in businesses that don't have regular team meetings?

04:22 How often should you have team meetings?

06:40 How do you effectively communicate to your team that there will now be regular meetings so they see it as a good thing versus feeling micromanaged?

09:19 What is the best way to structure your team meetings? Is there an optimum or best time to hold them?

14:39 What is the second item or step on the meeting agenda once you're done revisiting the company brand, values, and mission?

16:43 Is it possible to overshare KPIs or financials?

18:57 What is the third item on the agenda now that you're done sharing KPIs and how the business is doing?

21:16 What happens if no one shares or contributes - how do you solve this issue?

22:53 After revisiting the vision/mission, sharing KPIs and wins and challenges, what should be the fourth and final item on your meeting agenda?

25:34 Can you break the rules of these four-step meeting items and change their order?

27:08 What's the best way to wrap up the meeting?

30:39 How do you structure meetings with a larger number of employees? Is a meeting with 100 people the same as 30 or 50?

33:56 For one-on-one meetings, how long and how often should they take place?

34:48 Should you follow the same structure of team meetings when conducting a one-on-one meeting?

36:20 What is one tangible step business owners can take this week to get closer to getting into the habit of having regular, efficient, and productive team meetings?


Danny Hadas, Founder, and CEO of The Emovation Project:

Kathy Svetina, Fractional CFO:
Blog post | How to Have Effective Meetings:

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When running a business, you're busy keeping an eye on its finances, ensuring stable production, and implementing your sales and marketing campaigns for its continued growth. This approach makes complete fiscal sense, and it focuses on aspects of the business that will keep it healthy and sustainable.

But what about your Human Resources (HR)? Is it something you're also looking at and actively working on? Sadly, despite it being an essential and crucial foundational piece of any business, it often falls behind and is not prioritized.

HR is every person working for your company, and it is also the department that will manage them. It is payroll, benefits, compliance - and finding and keeping the right people. It will also have a lasting negative impact both operationally and financially on your business if you don't have a long-term HR strategy and don't set up the proper HR infrastructure.

So how do you develop an effective and scalable HR infrastructure for your growing business?

In this episode of Help! My Business Is Growing, our guest Milly Christmann and I take a very deep dive into the importance of establishing an HR infrastructure for the success of your business.

She'll discuss how having a comprehensive HR Infrastructure can help you attract and retain top talent, support your company's operational and financial plans and align resources to help you hit your business objectives.

Milly Christmann is a Fractional HR Leader and owner of Marathon Growth Management, a Human Resources consulting business that supports small to medium-sized businesses. Recognized for collaborating with leaders to achieve their business goals by unleashing the power of an engaged workforce, Milly uses process improvement, technology, and strong, passionate people skills to attract, develop, and retain top talent, driving change that matters.

In this week's episode, we discuss:

03:48 What are the signs that it's time to plan and implement an HR infrastructure in your business?

06:29 What does a "people plan" look like in planning and growth for your business?

14:50 Should you start thinking about having a dedicated HR professional on your staff when you hit the 50+ employee mark, or is a fractional HR service or an outsourced provider enough to help you manage?

18:25 How are business owners not maximizing their payroll company to its total capacity. What are some examples, and what does this look like?

22:12 What is the scope of a Fractional CHR professional's role in your business? Are they able to provide leadership coaching and advise the CEO on change management?

25:21 What about smaller businesses with less than 50 employees? What HR structure should they implement? Do they need it for compliance and beyond? What is that process like in their space?

30:29 What is one tangible step business owners can take this week to get closer to having an efficient and effective HR structure?


Milly Christmann, Fractional HR Leader and Founder of Marathon Growth Management:
Contact Number:
(949) 202-7258

Kathy Svetina, Fractional CFO:
Blog post | How to Develop an Effective and Scalable HR Infrastructure

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01/21/22 • 38 min

Many businesses struggle to craft and deliver the right message for their target audience. Unfortunately, this struggle also has a very real impact on the financial health of a company. Poor messaging will not just confuse and possibly alienate the intended audience, but it is also equivalent to wasting money on a lot of marketing tactics that won’t work.

Clear and strong messaging that will engage customers to listen, trust - and try - a brand is crucial to the growth of the business. It can spell the difference between success - connecting with new customers, finding investors, attracting strategic partners, and the right team members - and failure to earn revenues and turn a profit.

So how can businesses harness the power of clarity and create messages that can effectively rise above the marketing clutter and reach their target audience?

In this episode of Help! My Business Is Growing, our guest Orly Zeewy unravels the "mysteries" of why (and how) creating a clear message that can help grow your business.

Orly, an author, keynote speaker, educator, and brand architect shares her experiences and insights on building the DNA of startup brands and creating messaging that helps founders cut through the noise and scale in months, not years.

In this week's episode, we discuss:

02:12 Why do a lot of businesses struggle (and waste money) getting effective marketing right?

07:21 What are the main differences between traditional and "lean marketing"?

11:19 How the idea of building and joining a community, a traditional aspect of the B2C space, has now entered the B2B space as well.

13:07 Is there a process - separate from the marketing exercise of coming up with the ideal customer persona - that helps companies define the ideal customer?

21:28 Insights about gated content

25:24 How to build relationships with potential strategic partners

29:08 Strategic partnerships as a brand extension

32:20 Tips on how to determine pricing within the sphere of clear messaging

36:02 What is the next tangible step that business owners and founders can take to get closer to crafting a clear and tight message that will resonate with their market?


Orly Zeewy, Author, Keynote Speaker, Educator, and Brand Architect:

Orly's Book | Ready, Launch, Brand: The Lean Marketing Guide for Startups
Other Books Mentioned:
David Aaker | Building Strong Brands

Kathy Svetina, Fractional CFO:
Blog Post | Grow Your Business With Clear Messaging

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02/04/22 • 41 min

As the owner of a growing business, you're probably extremely busy, juggling to complete all the tasks and projects you currently have underway.

To avoid unnecessary heartache and stress, using a proper project management system can help you stay on top of everything that needs to be done.

It allows you to conceptualize, outline and implement the steps to take, down to the last detail if you want to, to ensure that all the pieces you and your team are currently juggling fall into the right places.

Fortunately, and thanks to recent advances in workplace technology, there are tools and apps that can give even the most stellar project managers a helping hand.

But finding the right one is crucial to your success. While a good tool can increase productivity and motivate your teams, a bad one can also slow down progress and waste time and resources.

In this episode of Help! My Business Is Growing, our guest Meagan Beltekoglu unlocks how you can take advantage and harness the power of productivity tools to ensure the continued growth of your business.

Meagan, a Certified Director of Operations and Vetted ClickUp Consultant and expert, shares her love for breaking big visions down into focused, manageable projects and tasks using her favorite productivity tool - ClickUp!

In this week's episode, we discuss:
03:57 What are the common issues, struggles, or tipping points for businesses to decide to use a project management tool?

07:32 What are some of the other project management tools available and how do they compare to ClickUp?

09:11 What are some of the challenges when using Asana?

12:19 Why become a ClickUp specialist? Is it the company values, budget, and features?

17:11 What is the easiest way to implement ClickUp and what are the common mistakes businesses make when trying to implement it?

20:09 What are some examples of how ClickUp's custom fields and views can increase productivity, enhance team workflows, and more?

22:38 Are there other ClickUp "must-use" features that can prove to be extra valuable to project managers and businesses?

24:57 What is the ClickUp "Task Location" feature and how to set it up.

26:40 What are some real-life examples of how ClickUp has transformed business operations in a positive way and with positive results?

34:09 A shortlist of other helpful productivity and project management-related applications for growing businesses.

38:40 What is the next tangible step that business owners and founders can take today to get them closer to or as-near a perfect state of project management in their business?

Meagan Beltekoglu, Certified Director of Operations and Vetted ClickUp Consultant:

Other Project Management Tools:





Kathy Svetina, Fractional CFO:
Blog post | How to Find the Right Project Management Tool:

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12/24/21 • 30 min

Even if you think of taxes (both planning and paying them) as a "necessary evil," you can also make them work for you. Taking the time to plan your taxes and incorporating advanced tax strategies is a practical way to help your business save money.

In this episode of Help! My Business Is Growing, Tax Planning Expert and CPA Ronica Brown share how you can dig deep into the tax code and find a gold mine of methods to save on your taxes.

Ronica is a CPA, tax planning expert, speaker, and owner of RBA Tax Advisors. She helps organizations of various sizes rethink their tax strategies and reduce taxes by 30% by focusing on strategic tax planning. She is also a wife and mother and is passionate about gardening and cooking.

In this week's episode, we discuss:

2:10 How is a CPA specializing in advanced tax strategies different from regular CPAs that business owners are used to working with?

04:24 How would you find a CPA that provides advanced tax strategies and who can support the current stage your growing company is in?

07:18 What is the process of determining how to maximize tax credits based on a company's financial statements such as a P&L and balance sheet?

15:17 When is the right time to move from an LLC to an S, or even a C Corp?

17:09 What are some of the advanced tax strategies that have made a dent in people's tax bills?

19:02 How can business owners find strategic partnerships that give them a tax advantage?

24:12 What does the IRS look for in case you do get audited? What are some of the documentation you need to have if you end up hiring your child as a tax strategy to prove that they are actually doing things in the business?

27:10 What can business owners and founders do today that will take them closer to having a sound tax strategy in place?


Ronica Brown, CPA, Tax Planning Expert, RBA Tax Advisors:


Subscribe to Ronica's channel:
Kathy Svetina, Fractional CFO:
Blog post | Advanced Tax Strategies For A Growing Business

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Many entrepreneurs start their businesses to create a better life for themselves, their families, and their community. But the reality is that as a business grows, so does your involvement in it. There are literally hundreds of things to do and decisions to make!

Pretty soon, you're drowning in work; it's consuming all your time, effort, and energy - not to mention resources. And your initial goal of starting a business is to have the freedom to spend quality time doing what you love to do and living your best life gets lost in the chaos.

In this episode of Help! My Business Is Growing, our guest Amy Pocsik shares what you should do - and not do - when building a business that will help you achieve all your dreams and live your best life today.

Amy, a business coach, and CEO, gives valuable insights on the importance of taking the time to rest and giving yourself space to breathe while immersed in the work and how you can make growing your business easy and fun.

In this week's episode, we discuss:

2:20 What is it like to work with businesses where the founders forget the ultimate goal of freedom that made them start the business in the first place?

5:49 How do business owners and leaders identify which areas they need help on that might not be so obvious?

7:32 What is the best advice for entrepreneurs who are not passionate about managing their team?

10:18 What is the process of finding people / potential new team members that really want to work with you?

13:50 What are some of the other things, besides ensuring their professional development and having them do the things they are good at, that founders do or can do to support their team?

14:51 When planning for professional development for your team - should you consider the personal development of employees or only the benefits it can give your business?

16:01 What is the philosophy and meaning behind "Let it be easy and let it be fun" and how can we reflect that in our daily work lives.

21:36 How should entrepreneurs and founders take time to rest?

26:34 What are the steps to take to get back on track when running a business that is chaotic and overwhelming?

32:56 What is the next tangible step that business owners and founders can take to get to that dream business they originally had in mind when they started?


Amy Pocsik, Business Coach, CPA, CEO & Co-Founder of the Women's Business League & CEO of Bold Moves:

Kathy Svetina, Fractional CFO:

Blog post | How to Design a Business That Supports the Life You Want to Lead

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Being a leader is no easy feat.

You're always "doing" because of the never-ending list of things to accomplish in your quest to hit all the KPIs or goals.

It gets even more challenging during times of change and uncertainty.

You have to grow your business successfully, but you also need to ensure that your most valuable company resource, your team, stays happy, engaged, and motivated even when the going gets tough.

However, suppose you're stuck in the "doing space." In that case, your team members are feeding off your energy and following your lead, which could lead to burnout, low employee satisfaction rates, and potentially higher turnover levels, all of which will hurt your finances.

Enter an emerging new concept of leadership - the Human-Centered Leader.

These leaders put employees first, recognizing their fears, frustrations, and needs. They encourage their team's personal growth and provide the resources to succeed professionally.
These will all, in turn, help the business achieve greater - and more sustainable and long-lasting - success.

So how can you become more human-centered in your leadership approach?

In this episode of Help! My Business Is Growing, our guest Rachel Lipton fleshes out what being a human-centered leader means and what it looks like in actual, tangible terms. We also touch on taming our inner critics so you can break free from its limiting messages and effectively lead your team (and their inner critics) and your business to the top.

Rachel Lipton, MPP, CPCC, ACC, is the Founder and CEO of Rachel Lipton Coaching. She has a decade of experience working with organizations to significantly elevate their leadership development and organizational effectiveness strategies.

In this week's episode, we discuss:

03:13 What is our inner critic, why does it exist, and how can we silence it?

05:56 What can someone do to stop or prevent their inner critic from making decisions?

10:30 Does your inner critic come out more when you are in that "doing" mode vs. "being"?

14:35 What does it mean to be a human-centered leader? What does that look like exactly?

18:22 What does being vulnerable in the business sense look like, and are there tips on how to be susceptible appropriately?


Rachel Lipton, MPP, CPCC, ACC, Founder, and CEO of Rachel Lipton Coaching:


Kathy Svetina, Fractional CFO:

Blog post | Human-Centered Leadership and Your Growing Business

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Breaking into the international market is a great way to expand your customer base and generate more revenue. It elevates you, your brand, and your business, can be really complex.
There are not just the legal and financial aspects to think through, but also cultural differences that you need to be aware of - a part of going global that can either make or break your efforts.
"But where do I start and how do I go about this?"
"I'm not an enterprise-level business - I won't stand a chance out there."
In this episode of Help, My Business Is Growing, global & personal branding strategist, Brigitte Bojkowszky, Ph.D., will share some of her expert insights on what to consider when thinking of expanding internationally.
Brigitte is a branding expert - both for global and personal brands, an author, teacher/professor, founder of BridgetBrands, and the host and producer of the podcast BrandsTalk. She empowers brands to unleash their full potential in their home markets and beyond.
In this week's episode, we discuss:

04:32 Some of the major reasons companies fail when they try to take their brands internationally
08:07 Examples of companies that thought they would experience "slam dunk" success in the geographically close market but failed due to unexpected socio-cultural and psychological differences
20:41 Things to keep in mind when researching how to expand in the international arena. What to look for and what to focus on especially when the budget is tight for extensive research.
24:57 Markets that are easier for a US-based smaller business to penetrate when growing internationally
26:18 Who can help with global brand building and businesses planning to expand abroad
27:52 Is it possible for a company to customize their products and services when entering a new market that almost becomes unrecognizable from its original form and brand? How can business owners balance that - especially when trying to develop one global brand that's also still recognizable in other markets?
36:49 What to consider when modifying the company’s logo for global expansion
Bridget Bojkowszky, Ph.D., Global & Personal Branding Strategist, Founder of BridgetBrands:

Kathy Svetina, Fractional CFO:
Blog post | How to Successfully Take Your Business Global

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Today, it is our smartphone, tablet, and computer webcams that allow us to connect with our teams as well as suppliers, clients, and sales prospects.

This is the current reality of our daily working lives, video calls and meetings are now the norms.

And since we are keeping it real, distractions - whether you realize it or not - are now also part of your meeting agenda!

The physical disconnect makes it that much easier for your audience to drift away to deal with other work, the dog, the kids, dinner or to take a quick peek at Tiktok.

So how do you keep your audience engaged and how do you ensure they are still taking you seriously from the other side of the screen?

In this episode of Help, My Business Is Growing, International Communication Consultant & Presentations Coach Pam Wigglesworth reveals how you can nurture, build and develop your executive presence. And in this "Age of Zoom," we are currently living through, it is even more critical to have an executive presence and to ensure that you project it when the camera starts rolling.

Pamela Wigglesworth is an American, Singapore-based, International Communication Consultant & Presentations Coach, Speaker, Author, and the CEO of Experiential Hands-on Learning. She works one-on-one with senior leaders, C-suite executives, small business owners, and more to help establish their executive presence; structure a clear, concise presentation message; and deliver their thoughts and ideas with style, confidence, and authority.

In this week's episode, we discuss:
3:07 What is executive presence? And why is it so crucial for business owners or founders to spend time cultivating it?
7:49 How does one build an executive presence?
9:58 Tips on how to get gravitas and executive presence to shine through the camera.
13:52 How do you look at the camera, pay attention to facial expressions, and maintain eye contact with another person?
18:24 How to structure a presentation so that it's engaging and valuable to your audience
26:45 Time-tested tricks to eliminate filler words
30:45 How important is good appearance when working in a virtual environment?
38:58 Helpful books and resources
41:03 How does EQ or emotional quotient tie into executive presence?
44:47 What is the one tangible next step to take to cultivate executive presence?


Pamela Wigglesworth, International Communication Consultant & Presentations Coach, Speaker, Author, and CEO of Experiential Hands-on Learning.
Instagram: @pamelawigglesworthcoach
Pamela's Free Resources | Executive Presence:

Kathy Svetina, Fractional CFO:

Blog post | How to Build Your Executive Presence in the Zoom Era

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Behind every successful growing business is a vibrant and motivated team that works together to make it happen. And while founders and managers hope that employees get along with each other, this is sadly not always the case.

Employee-related issues are part of any organization. Either conflict arises, they may not meet company expectations, or they are no longer a good fit with the company culture. Eventually, you'll need to have a difficult conversation with your team member to address the problem.

"Difficult conversations" are inevitable in the workplace. As much as you want to ignore the situation, avoiding difficult conversations can lower employee morale and eventually create a toxic work environment. So how do you manage difficult conversations with employees, and how can you make them effective and productive?

In this episode of Help! My Business Is Growing, our guest Ron Reich gives us actionable tips on approaching and navigating these difficult conversations constructively.

He demonstrates how you can transform them from points of conflict into opportunities for personal and professional growth and development - both for you and your team members.

Ron Reich is the President and founder of RLB Training and Development. He is a trainer and coach with almost three decades of experience working with major organizations across various industries, focusing on leadership and management development, corporate training, and organizational development. Ron is also a well-respected and sought-after faculty member of the American Management Association.

In this week's episode, we discuss:

03:45 What is the best approach for a company undergoing changes to minimize the potential "pains" and issues for its owner and employees?

05:35 Is there a difference between crafting a vision and mission statement for a small company vs. a bigger company?

07:38 What steps should you take to develop a vision and mission statement for your business?

12:09 Why is it so challenging for leaders to try and implement the company's vision and mission statement alone?

13:14 What is the difference between a vision and a mission?

16:38 So, you've successfully developed your vision and mission statement. Where do you go from there? How do we use it in everyday situations?

27:20 How do you prepare and structure going about a difficult conversation with team members to ensure it stays positive, productive, and not emotionally draining?

36:55 What is a tangible step founders and managers can take this next week to bring them closer to being a thoughtful and responsive leader who cares and is proactive in how to structure their team?

Ron L. Reich, President, RLB Training and Development

Kathy Svetina, Fractional CFO:

Blog post | Navigating Difficult Conversations With Your Employees

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