How to design a business that supports the life you want to lead, with Amy Pocsik
12/31/21 • 36 min
Comments? Suggestions? Text the show here!
Many entrepreneurs start their businesses to create a better life for themselves, their families, and their community. But the reality is that as a business grows, so does your involvement in it. There are literally hundreds of things to do and decisions to make!
Pretty soon, you're drowning in work; it's consuming all your time, effort, and energy - not to mention resources. And your initial goal of starting a business is to have the freedom to spend quality time doing what you love to do and living your best life gets lost in the chaos.
In this episode of Help! My Business Is Growing, our guest Amy Pocsik shares what you should do - and not do - when building a business that will help you achieve all your dreams and live your best life today.
Amy, a business coach, and CEO, gives valuable insights on the importance of taking the time to rest and giving yourself space to breathe while immersed in the work and how you can make growing your business easy and fun.
In this week's episode, we discuss:
2:20 What is it like to work with businesses where the founders forget the ultimate goal of freedom that made them start the business in the first place?
5:49 How do business owners and leaders identify which areas they need help on that might not be so obvious?
7:32 What is the best advice for entrepreneurs who are not passionate about managing their team?
10:18 What is the process of finding people / potential new team members that really want to work with you?
13:50 What are some of the other things, besides ensuring their professional development and having them do the things they are good at, that founders do or can do to support their team?
14:51 When planning for professional development for your team - should you consider the personal development of employees or only the benefits it can give your business?
16:01 What is the philosophy and meaning behind "Let it be easy and let it be fun" and how can we reflect that in our daily work lives.
21:36 How should entrepreneurs and founders take time to rest?
26:34 What are the steps to take to get back on track when running a business that is chaotic and overwhelming?
32:56 What is the next tangible step that business owners and founders can take to get to that dream business they originally had in mind when they started?
Resources:
Amy Pocsik, Business Coach, CPA, CEO & Co-Founder of the Women's Business League & CEO of Bold Moves:
https://womensbusinessleague.com
LinkedIn:
https://www.linkedin.com/in/amypocsik
Instagram:
https://www.instagram.com/amypocsik/
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | How to Design a Business That Supports the Life You Want to Lead
https://www.n
Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?
Don't worry, it's not you—it's your financial setup.
Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action plan
Ready to level up? Visit newcastle.finance/blueprint
Comments? Suggestions? Text the show here!
Many entrepreneurs start their businesses to create a better life for themselves, their families, and their community. But the reality is that as a business grows, so does your involvement in it. There are literally hundreds of things to do and decisions to make!
Pretty soon, you're drowning in work; it's consuming all your time, effort, and energy - not to mention resources. And your initial goal of starting a business is to have the freedom to spend quality time doing what you love to do and living your best life gets lost in the chaos.
In this episode of Help! My Business Is Growing, our guest Amy Pocsik shares what you should do - and not do - when building a business that will help you achieve all your dreams and live your best life today.
Amy, a business coach, and CEO, gives valuable insights on the importance of taking the time to rest and giving yourself space to breathe while immersed in the work and how you can make growing your business easy and fun.
In this week's episode, we discuss:
2:20 What is it like to work with businesses where the founders forget the ultimate goal of freedom that made them start the business in the first place?
5:49 How do business owners and leaders identify which areas they need help on that might not be so obvious?
7:32 What is the best advice for entrepreneurs who are not passionate about managing their team?
10:18 What is the process of finding people / potential new team members that really want to work with you?
13:50 What are some of the other things, besides ensuring their professional development and having them do the things they are good at, that founders do or can do to support their team?
14:51 When planning for professional development for your team - should you consider the personal development of employees or only the benefits it can give your business?
16:01 What is the philosophy and meaning behind "Let it be easy and let it be fun" and how can we reflect that in our daily work lives.
21:36 How should entrepreneurs and founders take time to rest?
26:34 What are the steps to take to get back on track when running a business that is chaotic and overwhelming?
32:56 What is the next tangible step that business owners and founders can take to get to that dream business they originally had in mind when they started?
Resources:
Amy Pocsik, Business Coach, CPA, CEO & Co-Founder of the Women's Business League & CEO of Bold Moves:
https://womensbusinessleague.com
LinkedIn:
https://www.linkedin.com/in/amypocsik
Instagram:
https://www.instagram.com/amypocsik/
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | How to Design a Business That Supports the Life You Want to Lead
https://www.n
Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?
Don't worry, it's not you—it's your financial setup.
Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action plan
Ready to level up? Visit newcastle.finance/blueprint
Previous Episode
Advanced tax strategies for a growing business, with Ronica Brown, CPA
Comments? Suggestions? Text the show here!
Even if you think of taxes (both planning and paying them) as a "necessary evil," you can also make them work for you. Taking the time to plan your taxes and incorporating advanced tax strategies is a practical way to help your business save money.
In this episode of Help! My Business Is Growing, Tax Planning Expert and CPA Ronica Brown share how you can dig deep into the tax code and find a gold mine of methods to save on your taxes.
Ronica is a CPA, tax planning expert, speaker, and owner of RBA Tax Advisors. She helps organizations of various sizes rethink their tax strategies and reduce taxes by 30% by focusing on strategic tax planning. She is also a wife and mother and is passionate about gardening and cooking.
In this week's episode, we discuss:
2:10 How is a CPA specializing in advanced tax strategies different from regular CPAs that business owners are used to working with?
04:24 How would you find a CPA that provides advanced tax strategies and who can support the current stage your growing company is in?
07:18 What is the process of determining how to maximize tax credits based on a company's financial statements such as a P&L and balance sheet?
15:17 When is the right time to move from an LLC to an S, or even a C Corp?
17:09 What are some of the advanced tax strategies that have made a dent in people's tax bills?
19:02 How can business owners find strategic partnerships that give them a tax advantage?
24:12 What does the IRS look for in case you do get audited? What are some of the documentation you need to have if you end up hiring your child as a tax strategy to prove that they are actually doing things in the business?
27:10 What can business owners and founders do today that will take them closer to having a sound tax strategy in place?
Resources:
Ronica Brown, CPA, Tax Planning Expert, RBA Tax Advisors:
https://rbataxadvisors.com/
LinkedIn:
https://www.linkedin.com/in/ronicabrowncpataxandacounting
Subscribe to Ronica's channel:
https://youtube.com/channel/UCapjVwFkaQhyvyWQBu3s8CQ
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog post | Advanced Tax Strategies For A Growing Business
https://www.newcastlefinance.us/post/advanced-tax-strategies-for-a-growing-business
Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?
Don't worry, it's not you—it's your financial setup.
Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action plan
Ready to level up? Visit newcastle.finance/blueprint
Next Episode
Grow your business with clear messaging, with Orly Zeewy, MBA
Comments? Suggestions? Text the show here!
Many businesses struggle to craft and deliver the right message for their target audience. Unfortunately, this struggle also has a very real impact on the financial health of a company. Poor messaging will not just confuse and possibly alienate the intended audience, but it is also equivalent to wasting money on a lot of marketing tactics that won’t work.
Clear and strong messaging that will engage customers to listen, trust - and try - a brand is crucial to the growth of the business. It can spell the difference between success - connecting with new customers, finding investors, attracting strategic partners, and the right team members - and failure to earn revenues and turn a profit.
So how can businesses harness the power of clarity and create messages that can effectively rise above the marketing clutter and reach their target audience?
In this episode of Help! My Business Is Growing, our guest Orly Zeewy unravels the "mysteries" of why (and how) creating a clear message that can help grow your business.
Orly, an author, keynote speaker, educator, and brand architect shares her experiences and insights on building the DNA of startup brands and creating messaging that helps founders cut through the noise and scale in months, not years.
In this week's episode, we discuss:
02:12 Why do a lot of businesses struggle (and waste money) getting effective marketing right?
07:21 What are the main differences between traditional and "lean marketing"?
11:19 How the idea of building and joining a community, a traditional aspect of the B2C space, has now entered the B2B space as well.
13:07 Is there a process - separate from the marketing exercise of coming up with the ideal customer persona - that helps companies define the ideal customer?
21:28 Insights about gated content
25:24 How to build relationships with potential strategic partners
29:08 Strategic partnerships as a brand extension
32:20 Tips on how to determine pricing within the sphere of clear messaging
36:02 What is the next tangible step that business owners and founders can take to get closer to crafting a clear and tight message that will resonate with their market?
Resources:
Orly Zeewy, Author, Keynote Speaker, Educator, and Brand Architect:
https://zeewy.com/
LinkedIn:
https://www.linkedin.com/in/orlyzeewy
Orly's Book | Ready, Launch, Brand: The Lean Marketing Guide for Startups
https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups/dp/0367466627
Other Books Mentioned:
David Aaker | Building Strong Brands
https://www.amazon.com/Building-Strong-Brands-David-Aaker/dp/002900151X
Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/
Blog Post |
Is your growth causing financial headaches? Sales up, but profits lagging? Financial practices stuck in entry level mode?
Don't worry, it's not you—it's your financial setup.
Introducing NextGen Finance Blueprint by NewCastle Finance. This CFO-led roadmap: • Brings fuzzy finances into focus • Gives you a clear money picture • Creates a step-by-step action plan
Ready to level up? Visit newcastle.finance/blueprint
Help! My Business is Growing - How to design a business that supports the life you want to lead, with Amy Pocsik
Transcript
Kathy (host):
Hey there, and welcome back to Help! My Business is Growing, a podcast where we explore how to grow and build a business that is healthy, and sustainable. I'm your host, Kathy Svetina.
Kathy (host):
Today, we're going to be talking about how to design a business that supports you and the life that you want to lead. Because as the business grows, so does your involvement in it. And the growth phase itself can feel very chaotic at times.
If you like this episode you’ll love
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