
Communication Strategy Counts During Labor Unrest, ft. Alan Shoebridge
07/31/23 • 17 min
Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest.
Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public scrutiny. How does a health system communication leader develop strategies to communicate effectively with internal and external audiences? And what’s the impact that these situations and communications have on your brand?
Hosted on Acast. See acast.com/privacy for more information.
Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest.
Negotiations between hospitals and unions have always been complicated. Today, they are regularly becoming longer in duration, more contentious, and receiving a higher level of public scrutiny. How does a health system communication leader develop strategies to communicate effectively with internal and external audiences? And what’s the impact that these situations and communications have on your brand?
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

The Social Determinants of the Healthcare Consumer, ft. Matt Gove
Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even greater in expectation. But are healthcare organizations ready and able to meet these expectations today? And what kind of technology is required to do just that?
Join Matt Gove, former Chief Marketing Officer at Summit Health and CityMD and host Alan Tam as they explore the intersection of what drives healthcare consumer behavior, and the ongoing struggle healthcare organizations have in meeting their needs.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

The Evolution of Healthcare Marketing, ft. Larry Meade
The role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital transformation blazes across the healthcare landscape.
Larry Meade, System Marketing Director, Engagement Platform at Franciscan Health, explores and discusses the ever-evolving role of the healthcare marketer and the challenges they face during these transformative, and often turbulent, times.
Hosted on Acast. See acast.com/privacy for more information.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/hello-healthcare-513869/communication-strategy-counts-during-labor-unrest-ft-alan-shoebridge-67197438"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to communication strategy counts during labor unrest, ft. alan shoebridge on goodpods" style="width: 225px" /> </a>
Copy