
Marcus Collins, The Underdog
01/28/25 • 32 min
In this conversation, Marcus Collins shares his journey from being a product of Detroit to navigating various career paths, including engineering, music, and marketing, ultimately becoming a leader in cultural strategy. Drawing from his personal experiences, Marcus emphasizes the profound influence of culture on human behavior and the importance of understanding this dynamic in shaping effective marketing strategies. This discussion seamlessly ties into Marcus’s bestselling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, where he unpacks the critical role culture plays in driving consumer behavior and shaping identities. Through engaging anecdotes and reflections, Marcus offers unique insights on how culture can be harnessed to create authentic and impactful connections in both business and life, making this episode a must-listen for anyone looking to navigate the intersection of culture, marketing, and purpose.
Get Marcus Collins’ book, For the Culture , here: https://amzn.to/49FLiqm
Follow Marcus Collins on Social Media:
Website: marctothec.com
Instagram: @marctothec
LinkedIn: https://www.linkedin.com/in/marctothec/
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If you loved this episode, we’d be so grateful if you’d:
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Thanks for listening, see you on Tuesday!
Heart to Hustle is for those who believe their passion can become their purpose. Every Tuesday, we share stories from people who’ve turned their hustle into thriving careers. From creative sparks to business breakthroughs, we are diving into what drives them, how they made it happen, and the challenges they’ve overcome along the way. It’s not just about what they do—it’s about why they do it and how they’ve shaped their lives around their passions. Tune in for inspiring stories, unexpected lessons, and a whole lot of hustle. Because when passion meets purpose, incredible things happen!!
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Marcus Collins shares his journey from being a product of Detroit to navigating various career paths, including engineering, music, and marketing, ultimately becoming a leader in cultural strategy. Drawing from his personal experiences, Marcus emphasizes the profound influence of culture on human behavior and the importance of understanding this dynamic in shaping effective marketing strategies. This discussion seamlessly ties into Marcus’s bestselling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, where he unpacks the critical role culture plays in driving consumer behavior and shaping identities. Through engaging anecdotes and reflections, Marcus offers unique insights on how culture can be harnessed to create authentic and impactful connections in both business and life, making this episode a must-listen for anyone looking to navigate the intersection of culture, marketing, and purpose.
Get Marcus Collins’ book, For the Culture , here: https://amzn.to/49FLiqm
Follow Marcus Collins on Social Media:
Website: marctothec.com
Instagram: @marctothec
LinkedIn: https://www.linkedin.com/in/marctothec/
Follow Layla Palmer on Social Media: Instagram LinkedIn
Subscribe to Heart to Hustle:
Follow us on social media for updates, inspiration, and even more hustle!
Instagram: @HeartToHustlePod
Have a question or guest suggestion? Reach out at [email protected].
If you loved this episode, we’d be so grateful if you’d:
- Subscribe to Heart to Hustle on your favorite platform.
- Leave us a review, it helps others find the show!
- Share this episode with a friend who needs a little extra inspo today.
Thanks for listening, see you on Tuesday!
Heart to Hustle is for those who believe their passion can become their purpose. Every Tuesday, we share stories from people who’ve turned their hustle into thriving careers. From creative sparks to business breakthroughs, we are diving into what drives them, how they made it happen, and the challenges they’ve overcome along the way. It’s not just about what they do—it’s about why they do it and how they’ve shaped their lives around their passions. Tune in for inspiring stories, unexpected lessons, and a whole lot of hustle. Because when passion meets purpose, incredible things happen!!
Hosted on Acast. See acast.com/privacy for more information.
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Art Cohen, The Conscientious Objector
In the world of journalism, Art Cohen has always believed in the power of storytelling to drive social change. In this episode, Art shares insights from his expansive career in Boston, where his reporting and documentaries often intersected with activism. We discuss how his personal experiences and identity influenced his work and how he’s used journalism to advocate for the issues that matter most. This conversation will leave you inspired by the way activism and journalism can work hand in hand to make a real impact.
About Art Cohen: Art Cohen is a reporter and anchor for WBZ-AM, focusing on international news, local news, regional news, and national news. Previously, he produced programs for PBS, WGBH-TV, A&E, The Family Channel, National Geographic, and WCVB-TV. He has also worked at several radio stations, including WFCR-FM in Amherst, Mass., and WBUR-FM in Boston. Mr. Cohen is a teacher for the broadcast program at the New England Institute of Art in Brookline and the recipient of two New England Emmy Awards.
Follow Layla Palmer on Social Media: Instagram LinkedIn
Subscribe to Heart to Hustle:
Follow us on social media for updates, inspiration, and even more hustle!
Instagram: @HeartToHustlePod
Have a question or guest suggestion? Reach out at [email protected].
If you loved this episode, we’d be so grateful if you’d:
- Subscribe to Heart to Hustle on your favorite platform.
- Leave us a review, it helps others find the show!
- Share this episode with a friend who needs a little extra inspo today.
Thanks for listening, see you on Tuesday!
Heart to Hustle is for those who believe their passion can become their purpose. Every Tuesday, we share stories from people who’ve turned their hustle into thriving careers. From creative sparks to business breakthroughs, we are diving into what drives them, how they made it happen, and the challenges they’ve overcome along the way. It’s not just about what they do—it’s about why they do it and how they’ve shaped their lives around their passions. Tune in for inspiring stories, unexpected lessons, and a whole lot of hustle. Because when passion meets purpose, incredible things happen!!
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Gabi Gamberg, The Voice of Daffo
In this episode of Heart to Hustle, I sit down with my high school friend and talented musician, Gabi Gamberg, also known as Daffo. Gabi shares their journey from being a creative, musical child to taking the leap into indie music, signing with a label, and living their dream in California. We discuss the challenges of finding balance as an artist, navigating the tension between making music for profit versus passion, the exhilarating energy of performing live, and debunking myths about life on tour. Whether you're an aspiring artist, a music lover, or simply curious about the behind-the-scenes world of a musician, this episode is filled with inspiration and a celebration of turning passion into purpose.
About Daffo: An essential new voice on the indie-rock scene, 20-year-old singer/songwriter Daffo brings an unexpected beauty to the most uncomfortable of feelings. With a poetic specificity that cuts right to the heart, the Brooklyn-based artist speaks an unfiltered truth about all that sets them apart from the wider world, exploring everything from shame and self-loathing to misplaced affection and the chaos of living with an overactive brain. As a kid growing up in the Philadelphia suburbs, the musician otherwise known as Gabi Gamberg first started writing songs after taking up guitar at age 9, then later shaped their intimate yet frenetic sound by playing countless DIY shows in backyards and basements. Recently signed to Concord Records, Daffo is now set to share a new body of work revealing the full depth and power of their strangely poignant songwriting. Learn more at https://www.daffomusic.com/.
Follow Layla Palmer on Social Media: Instagram LinkedIn
Subscribe to Heart to Hustle:
Follow us on social media for updates, inspiration, and even more hustle!
Instagram: @HeartToHustlePod
Have a question or guest suggestion? Reach out at [email protected].
If you loved this episode, we’d be so grateful if you’d:
- Subscribe to Heart to Hustle on your favorite platform.
- Leave us a review, it helps others find the show!
- Share this episode with a friend who needs a little extra inspo today.
Thanks for listening, see you on Tuesday!
Heart to Hustle is for those who believe their passion can become their purpose. Every Tuesday, we share stories from people who’ve turned their hustle into thriving careers. From creative sparks to business breakthroughs, we are diving into what drives them, how they made it happen, and the challenges they’ve overcome along the way. It’s not just about what they do—it’s about why they do it and how they’ve shaped their lives around their passions. Tune in for inspiring stories, unexpected lessons, and a whole lot of hustle. Because when passion meets purpose, incredible things happen!!
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