Episode 6 : "Digital Approach of solving Health-care and Fitness Issues" | Kyle Puckhaber, I2 Fitness Coaching

04/08/20 • 39 min

For this Podcast episode, an extensive discussion on Health tech was made with Kyle Puckhaber.
Kyle has over eight years of experience in product management, and he’s working in various capacities in health tech companies. He has worked as a product manager for health tech in the long-term care industry, and currently working in the fitness industry with his brothers, helping people achieve and maintain their fitness goals.
Kyle started his career as a life insurance representative for six months and then decided to focus on Health care domain, by being an account manager for a Health care firm. His enthusiasm for health care software made him become the product manager. This position made him dig into thorough research about the product they were giving to medical practitioners.
Key Takeaways

· Incorporation of technology in Health-care bolsters productivity.· Price of services rendered to body-fitness customers must worth the value added to them.· Understanding the dynamics of target groups within health and fitness niche aids substantial growth.
Key Moments
1:23 - Kyle talked about the early stage of his career.2:43 - Activities that stimulated Kyle’s Career as a product Manager.3:58 - Developing software to support Medicare and Medic-aid system.
5:00 - Drafting Health-tech software from drawing-board to production.5:30 - Solving problems by understanding government regulations, and challenges in the industry.
8:30 - Current challenges in Health-care industry.11:27 - Coping with health and fitness industry amidst COVID-19.15:23 - Kyle elucidated how to leverage online technologies for health benefit.17:03 - Effect of cost on health and nutrition services.23:00 - The means of reaching out to the target group in fitness industry.24:55 - How to use technology to add value to business.28:48 - Obstacles in business growth.36:16 - Germane pillars for a business foundational growth.Resources/ Links
- Rodney Hu Kyle Puckhaber· Facebook.· Instagram.· Twitter.· LinkedIn.· I2 fitness coaching.

Previous Episode

Episode 4: A Health Care Technology for the “American Grandparents”| Josh Albrechtsen, Cortex Healthcare

Intro
Meet Josh Albrechtsen, the President, and co-founder of Cortex Healthcare. Cortex is a healthcare
software technology that provides real-time patient updates for healthcare providers follow-up calls,
hospital alerts, performance metrics, and more.
In this episode of Health Tech Hustle Podcast, the host Rodney Hu talks with Josh as he shares his
journey from a technology career to the healthcare industry. He explains in detail how Cortex came
about, their mission, the work they have put in place to grow the company, and the industry challenges
they face.
Listen in to learn what Cortex is doing to offer support to elderly people and nursing homes employees
to help curb the spread of the Coronavirus among them. You will also learn some important tips if you’re
planning to start a healthcare software.
Top Takeaways:

Following the heart even if it means stepping into unchartered waters.
Understanding how healthcare technology software works.
The ups and downs of growing a company from the ground up.
Supporting clients amid COVID-19.
Marketing vs sales for startups.
The importance of using automation for efficiency.
Advice for anyone wanting to start a healthcare technology.

Key Moments:

1:12 - How Josh transitioned from a stable technology career to the healthcare industry.
3:26 - What is the healthcare problem he saw the need to fix before he joined Cortex healthcare?
5:05 - Josh explains how Cortex technology works to benefit the patients even though they are not the target audience.
8:10 - The birth of Cortex from the ground up and the fear of a zero-revenue company.
9:49 - He describes the financial stability that they have experienced in this COVID-19 crisis and what they’re doing to support their clients and patients.
13:20 - When did Josh discover his entrepreneurial spirit and nurtured it?
15:18 - What does the role of the President of Cortex involve?
17:12 - How to make work easier with automation technology.
20:08 - The power of creating an efficient sales model through branding.
22:33 - He talks about the major obstacles they have experienced as a company especially in the beginning.
24:22 - How to retain employees.
26:29 - The mistake of focusing on revenue too early instead of growing the business.
27:29 - Josh describes the three ROI pillars they used to market themselves.
29:29 - What advice does Josh have to anyone wanting to start a healthcare technology?
32:08 Josh answers rapid-fire round of questions.

Relevant Links:
Website- https://www.cortexhc.com/
LinkedIn- https://www.linkedin.com/in/joshalbrechtsen/

Next Episode

Episode 7: "The One-Stop Device for Chronic Illnesses Data Collection" | Sathya Elumalai , Aidar Health

Intro
Meet Sathya Elumalai, the founder and CEO of Aidar Health. He is also a healthcare executive with over
15 years of experience in working with the payers, providers, pharmaceuticals, and patients.
In this episode of Health Tech Hustle Podcast with Rodney Hu, Sathya shares how his company Aidar is
working towards the most important solution for the current COVID-19 pandemic. He describes how he
came up with a noninvasive rapid medical assessment device after witnessing firsthand, fragments in
healthcare procedures.
Listen in to learn how MouthLabTM device was created, how it operates and sends patient data. You will
also learn the ups and downs of running a healthcare tech startup company as well as introducing a new
device into the market.
“Today we are faced with a much bigger challenge where we are not prepared for the pandemic even
though the best health systems are based in the US- we are the most affected.”- Sathya Elumalai [3:07]
Top Takeaways:
 Finding a solution for COVID-19 and healthcare problems.
 The ups and downs of running a startup.
 Fulfilling a passion by working towards finding the right solutions.
 Understanding a problem and finding an efficient team to work on the solutions.
 How to reach the right audience for a healthcare tech device.
Key Moments:
[1:20] What does Aidar Health do and what are they working towards now?
[2:15] Why we need to rethink how we are addressing our current healthcare needs.
[3:39] The challenges Aidar Health is facing during the COVID-19 pandemic from a business
perspective and the brighter side of things as a research centre.
[5:45] Sathya explains how their device works and sends data.
[8:03] How he transitioned from healthcare to tech.
[9:00] How he was inspired by his mother’s chronic illness to create a solution that caters to
chronic patient’s data collection.
[11:51] Why understanding the need for a solution helped with the process of creating the
devices
[13:28] The team he worked with to develop the device.
[15:51] Sathya’s process of acquiring a skilled and efficient team.
[18:01] He explains how they’re working with partners and organizations to reach their
audience.
[20:29] How do they secure their partnerships?
[22:38] What are some of the challenges he has experienced in growing a startup and
introducing a new device into the market.
[25:32] What advice does he have for anyone wanting to get into healthcare tech.
[27:33] Sathya answers the rapid-fire round of questions.
Relevant Links:

Website: https://aidar.com/alhome/
LinkedIn: https://www.linkedin.com/in/sathyaelumalai/
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