Episode 4: A Health Care Technology for the “American Grandparents”| Josh Albrechtsen, Cortex Healthcare

Intro
Meet Josh Albrechtsen, the President, and co-founder of Cortex Healthcare. Cortex is a healthcare
software technology that provides real-time patient updates for healthcare providers follow-up calls,
hospital alerts, performance metrics, and more.
In this episode of Health Tech Hustle Podcast, the host Rodney Hu talks with Josh as he shares his
journey from a technology career to the healthcare industry. He explains in detail how Cortex came
about, their mission, the work they have put in place to grow the company, and the industry challenges
they face.
Listen in to learn what Cortex is doing to offer support to elderly people and nursing homes employees
to help curb the spread of the Coronavirus among them. You will also learn some important tips if you’re
planning to start a healthcare software.
Top Takeaways:

• Following the heart even if it means stepping into unchartered waters.
• Understanding how healthcare technology software works.
• The ups and downs of growing a company from the ground up.
• Supporting clients amid COVID-19.
• Marketing vs sales for startups.
• The importance of using automation for efficiency.
• Advice for anyone wanting to start a healthcare technology.

Key Moments:

• 1:12 - How Josh transitioned from a stable technology career to the healthcare industry.
• 3:26 - What is the healthcare problem he saw the need to fix before he joined Cortex healthcare?
• 5:05 - Josh explains how Cortex technology works to benefit the patients even though they are not the target audience.
• 8:10 - The birth of Cortex from the ground up and the fear of a zero-revenue company.
• 9:49 - He describes the financial stability that they have experienced in this COVID-19 crisis and what they’re doing to support their clients and patients.
• 13:20 - When did Josh discover his entrepreneurial spirit and nurtured it?
• 15:18 - What does the role of the President of Cortex involve?
• 17:12 - How to make work easier with automation technology.
• 20:08 - The power of creating an efficient sales model through branding.
• 22:33 - He talks about the major obstacles they have experienced as a company especially in the beginning.
• 24:22 - How to retain employees.
• 26:29 - The mistake of focusing on revenue too early instead of growing the business.
• 27:29 - Josh describes the three ROI pillars they used to market themselves.
• 29:29 - What advice does Josh have to anyone wanting to start a healthcare technology?
• 32:08 Josh answers rapid-fire round of questions.

Relevant Links:
Website- https://www.cortexhc.com/
LinkedIn- https://www.linkedin.com/in/joshalbrechtsen/