Episode 4: A Health Care Technology for the “American Grandparents”| Josh Albrechtsen, Cortex Healthcare

04/01/20 • 34 min

Intro
Meet Josh Albrechtsen, the President, and co-founder of Cortex Healthcare. Cortex is a healthcare
software technology that provides real-time patient updates for healthcare providers follow-up calls,
hospital alerts, performance metrics, and more.
In this episode of Health Tech Hustle Podcast, the host Rodney Hu talks with Josh as he shares his
journey from a technology career to the healthcare industry. He explains in detail how Cortex came
about, their mission, the work they have put in place to grow the company, and the industry challenges
they face.
Listen in to learn what Cortex is doing to offer support to elderly people and nursing homes employees
to help curb the spread of the Coronavirus among them. You will also learn some important tips if you’re
planning to start a healthcare software.
Top Takeaways:

Following the heart even if it means stepping into unchartered waters.
Understanding how healthcare technology software works.
The ups and downs of growing a company from the ground up.
Supporting clients amid COVID-19.
Marketing vs sales for startups.
The importance of using automation for efficiency.
Advice for anyone wanting to start a healthcare technology.

Key Moments:

1:12 - How Josh transitioned from a stable technology career to the healthcare industry.
3:26 - What is the healthcare problem he saw the need to fix before he joined Cortex healthcare?
5:05 - Josh explains how Cortex technology works to benefit the patients even though they are not the target audience.
8:10 - The birth of Cortex from the ground up and the fear of a zero-revenue company.
9:49 - He describes the financial stability that they have experienced in this COVID-19 crisis and what they’re doing to support their clients and patients.
13:20 - When did Josh discover his entrepreneurial spirit and nurtured it?
15:18 - What does the role of the President of Cortex involve?
17:12 - How to make work easier with automation technology.
20:08 - The power of creating an efficient sales model through branding.
22:33 - He talks about the major obstacles they have experienced as a company especially in the beginning.
24:22 - How to retain employees.
26:29 - The mistake of focusing on revenue too early instead of growing the business.
27:29 - Josh describes the three ROI pillars they used to market themselves.
29:29 - What advice does Josh have to anyone wanting to start a healthcare technology?
32:08 Josh answers rapid-fire round of questions.

Relevant Links:
Website- https://www.cortexhc.com/
LinkedIn- https://www.linkedin.com/in/joshalbrechtsen/

Following the heart even if it means stepping into unchartered waters.
Understanding how healthcare technology software works.
The ups and downs of growing a company from the ground up.
Supporting clients amid COVID-19.
Marketing vs sales for startups.
The importance of using automation for efficiency.
Advice for anyone wanting to start a healthcare technology.

Key Moments:

1:12 - How Josh transitioned from a stable technology career to the healthcare industry.
3:26 - What is the healthcare problem he saw the need to fix before he joined Cortex healthcare?
5:05 - Josh explains how Cortex technology works to benefit the patients even though they are not the target audience.
8:10 - The birth of Cortex from the ground up and the fear of a zero-revenue company.
9:49 - He describes the financial stability that they have experienced in this COVID-19 crisis and what they’re doing to support their clients and patients.
13:20 - When did Josh discover his entrepreneurial spirit and nurtured it?
15:18 - What does the role of the President of Cortex involve?
17:12 - How to make work easier with automation technology.
20:08 - The power of creating an efficient sales model through branding.
22:33 - He talks about the major obstacles they have experienced as a company especially in the beginning.
24:22 - How to retain employees.
26:29 - The mistake of focusing on revenue too early instead of growing the business.
27:29 - Josh describes the three ROI pillars they used to market themselves.
29:29 - What advice does Josh have to anyone wanting to start a healthcare technology?
32:08 Josh answers rapid-fire round of questions.

Relevant Links:
Website- https://www.cortexhc.com/
LinkedIn- https://www.linkedin.com/in/joshalbrechtsen/

Previous Episode

Episode 1: " Welcome to HealthTech Hustle" | Rodney Hu

RODNEY HUIntroIn this episode, Rodney talks about his experience as an MRI Technologist, and why he started HealthTech Hustle Podcast. He shares his experience as both the professional in the healthtech field and his experience as the patient. Technology is advancing at an increasing rate, but the healthcare field is slow to adopt new technology. Rodney talks about the benefits of technology, the problems in the health industry, and the goal of HealthTech Hustle Podcast. HealthTech Hustle Podcast is the place for innovators seeking to create a better environment, professionals looking to provide a service, and persons in the health-tech space, to share insights into their industry. Rodney Hu is the Founder of 209Digital and host of HealthTech Hustle Podcast. Key Takeaways

Bring on industry experts and allow them to share their stories.
Background of who Rodney is, his experience as an MRI Technician, and why he started HealthTech Hustle Podcast.
Problems in digital health and health tech space, and the healthcare industry.
Goals for HealthTech Hustle Podcast, what you can expect as the listener, and types of guests

Key moments

00:26 – Rodney Hu talks about the format and goal for the podcast, and what you can expect as the listener.
01:18 – Rodney talks about starting his career in healthcare as an MRI technologist.
02:50 – The benefits and advantages of new technological advancements in healthcare.
03:25 – Rodney talks about his experience being patient: First-hand experience of the processes of how technology benefits healthcare.
05:35 – Goal: Connect with people in the health-tech space to see and understand what they are doing and the problems they are solving.
06:19 – Create valuable content for listeners. Provide a platform for innovators, professionals, and individuals like you in the health-tech space the opportunity to share insights.
07:20 – Welcome to HealthTech Hustle Podcast
10:00 - What's coming next

Resources/Links

Rodney Hu - LinkedIn

Next Episode

Episode 6 : "Digital Approach of solving Health-care and Fitness Issues" | Kyle Puckhaber, I2 Fitness Coaching

For this Podcast episode, an extensive discussion on Health tech was made with Kyle Puckhaber.
Kyle has over eight years of experience in product management, and he’s working in various capacities in health tech companies. He has worked as a product manager for health tech in the long-term care industry, and currently working in the fitness industry with his brothers, helping people achieve and maintain their fitness goals.
Kyle started his career as a life insurance representative for six months and then decided to focus on Health care domain, by being an account manager for a Health care firm. His enthusiasm for health care software made him become the product manager. This position made him dig into thorough research about the product they were giving to medical practitioners.
Key Takeaways

· Incorporation of technology in Health-care bolsters productivity.· Price of services rendered to body-fitness customers must worth the value added to them.· Understanding the dynamics of target groups within health and fitness niche aids substantial growth.
Key Moments
1:23 - Kyle talked about the early stage of his career.2:43 - Activities that stimulated Kyle’s Career as a product Manager.3:58 - Developing software to support Medicare and Medic-aid system.
5:00 - Drafting Health-tech software from drawing-board to production.5:30 - Solving problems by understanding government regulations, and challenges in the industry.
8:30 - Current challenges in Health-care industry.11:27 - Coping with health and fitness industry amidst COVID-19.15:23 - Kyle elucidated how to leverage online technologies for health benefit.17:03 - Effect of cost on health and nutrition services.23:00 - The means of reaching out to the target group in fitness industry.24:55 - How to use technology to add value to business.28:48 - Obstacles in business growth.36:16 - Germane pillars for a business foundational growth.Resources/ Links
- Rodney Hu Kyle Puckhaber· Facebook.· Instagram.· Twitter.· LinkedIn.· I2 fitness coaching.