
Quitting Can Sometimes Be a Strategic Success
06/07/23 • 30 min
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What Is Blue Ocean Strategy — and Where Does It Go Wrong?
Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.
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Is Your Business Model Part of Your Innovation Strategy?
The theory of disruptive innovation endures as a way to make a complicated and expensive product simpler and more affordable. But the originator of disruptive innovation argued that disruptive innovation isn’t just about simplifying technology — it also requires a new business model.
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