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HBR On Strategy - How Small Companies Compete with — and Beat — Big Ones

How Small Companies Compete with — and Beat — Big Ones

HBR On Strategy
In an era driven by network effects, smaller players struggle to compete against bigger platforms. The trick to gaining ground on a much larger rival, says Harvard Business School professor Felix Oberholzer-Gee, is choosing a strategy that can’t easily be imitated. A good example is TaoBao’s strategy for displacing eBay in China, back in 2007.

05/24/23 • 34 min

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