
The Power of Digital Identity
04/13/22 • 29 min
1 Listener
Previous Episode

She's Rewriting the Beauty Playbook
IN THIS EPISODE:
Join our host, Denise Silber, as she interviews Aisha Dozie, an ex-global capital markets executive who is turning the cosmetics industry on its head. Aisha’s company, Bossy Cosmetics, is inventing products and a brand for a previously unacknowledged customer, the ambitious woman of any age. Learn how Aisha went from burnout in finance to stardom in marketing and social media, even landing her products on Oprah’s Favorite Things list.
Together they discuss how Aisha used design thinking philosophy and listening to her future customers to identify an unaddressed pain point in the beauty market. This episode is a must-listen for managers targeting a crowded market.
GUEST BIO:
Aisha Dozie is a global citizen who has worked/lived in New York, London, South Africa, Nigeria, Southeast Asia, and Central and South America. While Aisha holds an MBA from HBS and is an experienced global finance and capital markets executive who has worked on over $130B in deals and led multi-jurisdictional businesses within large international corporations, her current entrepreneurial pursuit is Bossy Cosmetics. Bossy is a digitally-native beauty brand that designs exclusively for ambitious women. In the 3 years since its founding, Bossy Cosmetics has redefined the way beauty companies delight and inspire professional women. When Oprah Winfrey discovered this new brand, guess who was featured on her Favorite Things list!
Next Episode

How COVID Changed Customer Experience
In this episode our host, Denise Silber, is joined by Christophe Caïs, founder and CEO of CXG. Together they explore the sea change sparked by COVID and the new customer experience expectations for retail brands that have both physical and digital channels. In a word, customer experience must be the same in person and online. After working with over 200 brands, Christophe Caïs explains how and why companies must reorganize their teams and re-invent their marketing, eliminating the traditional silos separating the in-store and on-line strategy and execution. This episode provides actionable recommendations for any entrepreneur seeking to improve their customers’ experience and is not to be missed!
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