
The Transformative Power of Empathy in Customer Support
04/02/24 • 49 min
1 Listener
Empathy isn't just a buzzword within customer support—it's a vital tool that we can use as customer support specialists to connect with your customers.
On this episode of Happy to Help, Brian Johnson from the Buzzsprout Support team joins Priscilla to talk about the power that Empathy has when supporting customers. Brian's hospitality background at Chick-fil-A gives him some great insight into how personal connection can build brand loyalty.
During this episode, we discuss empathy's critical role in customer interactions and discuss why it's a soft skill that is not only hard to teach but also essential to seek out during the hiring process. We take some time to look at how empathy can help turn a frustrated customer into a happy one and we walk through some practical uses of empathy in our support communication.
Plus, we discuss a Support in Real Life story from a listener!
We want to hear from you! Share your support stories and questions with us at [email protected]!
To learn more about Buzzsprout visit Buzzsprout.com.
Thanks for listening!
Empathy isn't just a buzzword within customer support—it's a vital tool that we can use as customer support specialists to connect with your customers.
On this episode of Happy to Help, Brian Johnson from the Buzzsprout Support team joins Priscilla to talk about the power that Empathy has when supporting customers. Brian's hospitality background at Chick-fil-A gives him some great insight into how personal connection can build brand loyalty.
During this episode, we discuss empathy's critical role in customer interactions and discuss why it's a soft skill that is not only hard to teach but also essential to seek out during the hiring process. We take some time to look at how empathy can help turn a frustrated customer into a happy one and we walk through some practical uses of empathy in our support communication.
Plus, we discuss a Support in Real Life story from a listener!
We want to hear from you! Share your support stories and questions with us at [email protected]!
To learn more about Buzzsprout visit Buzzsprout.com.
Thanks for listening!
Previous Episode

We're Happy to Help
Welcome to the first episode of Happy to Help, a podcast about customer support from the people at Buzzsprout!
Remember the last time you reached out to customer support and ended the interaction with a smile? It's a rare occurrence, but we are on a mission to make that the norm!
At most companies, customer service is an afterthought, but we want to bring it to the forefront! In this podcast, we will discuss how to create customer experiences that exceed expectations, as well as how to foster a workplace culture that allows your support team to thrive.
Whether you're answering emails, leading a team, or shaping a company's support, this is your invitation into a community that values exceptional service as much as you do. So share your stories, ask your questions, and let's transform the art of customer support together!
We want to hear from you! Share your support stories and questions with us at [email protected]!
To learn more about Buzzsprout visit Buzzsprout.com.
Thanks for listening!
Next Episode

Letting Go of Perfectionism to Master Customer Connections
Embrace imperfection in customer support as Tom Rossi, co-founder and developer at Buzzsprout, joins me to discuss how the quest for flawless customer interactions could actually stifle genuine connection, prevent mastery in your job, and hinder effective customer service.
Learn how the occasional stumble can fortify customer relationships and admitting our blunders not only wins the hearts of customers but also paves the way for a more transparent and humble support experience. We hope to share our company culture where teams are granted the freedom to experiment, leading to revolutionary service experiences that resonate with customers and team members alike.
Plus, we discuss a Support in Real Life story from a viral Twitter/X thread!
We want to hear from you! Share your support stories and questions with us at [email protected]!
To learn more about Buzzsprout visit Buzzsprout.com.
Thanks for listening!
Happy to Help | A Customer Support Podcast - The Transformative Power of Empathy in Customer Support
Transcript
Welcome to Happy to Help , a podcast about customer support from the people at Buzzsprout . I'm your host , priscilla ,
Priscillaand today we're joined by a member of the Buzzsprout support team to discuss empathy and the vital role it plays in providing remarkable support to your customers . We're going to cover what empathy is , the impact it c
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