35 - How to Run Profitable Adwords Campaigns | Demand Gen Live S1 x16

07/08/20 • 52 min

On the 16th installment of Demand Gen Live, Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Gen, Nextiva) discuss how to run profitable Adwords campaigns, why aligning with revenue causes lead quantity to drop, and the future of the SDR role. They also hosted a live Q&A and a repeat attendee shared her experience with using the skills she has learned in the Demand Gen Live sessions.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

Tired of just listening?

Check out Refine Labs on LinkedIn and YouTube.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

Tired of just listening?

Check out Refine Labs on LinkedIn and YouTube.

Previous Episode

34 - Rethinking Demand Generation | SaaS-Story in the Making with Matt Wolach

Chris joined Matt Wolach on the SaaS-Story in the Making podcast to discuss his methodology as it relates to demand generation and reframing the traditional model.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

Tired of just listening?

Check out Refine Labs on LinkedIn and YouTube.

Next Episode

36 - What is Sales Enablement? | Roderick Jefferson

We brought Roderick Jefferson onto the State of Demand Gen podcast to learn his take on Sales Enablement. He shares his knowledge and experience as it relates to what exactly sales enablement is, what metrics matter from an enablement perspective, how sales has changed in 2020, and where sales enablement falls in the org chart.

For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

Tired of just listening?

Check out Refine Labs on LinkedIn and YouTube.