Marketing Meant for Humans Not Robots

08/08/22 • 19 min

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

Previous Episode

Captivating Stories Lead To Conversions on First Visit

How many visits does it take for your customer to convert? I bet it's more than 5 visits and probably more like 10 to 20 before a customer takes action.

As the internet gets busier and we become more distracted we don't buy things without research and interruptions. This has landed us in a place where we need several more touchpoints to get consumers to buy.

On this episode of Growth Hack we bring on Cody Bramlett to teach us how he gets consumers to buy on a single touchpoint.

Cody is a “recovering personal trainer” turned eight-figure nutritional supplement brand owner. He also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire.

For more episodes and information, visit us at www.papidigital.com/podcast

Cody’s Mastermind: https://supplementmillionaire.com/mastermind/cart

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

Next Episode

Why Taking A Break is a Hack

Have you made it to releasing your 50th podcast episode? What about your 100th episode?

If you've reached or are close you know how much work is required on a weekly basis.

So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast.

Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on:

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/