5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg

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12/19/23 • 79 min

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make sure you’re not stepping over dollars to pick up nickels.

In this episode we explore 5 strategically important trends with the perfect guest: Craig Rosenberg, a veteran of B2B sales, marketing, and technology and Chief Platform Officer at Scale Venture, where he helps portfolio companies build go-to-market machines. We walk through each of the trends in depth, discussing the risk you need to manage and the opportunities you can unlock.

Craig Rosenberg is a veteran of B2B sales, marketing, and technology, with a data lake’s worth of experience and pattern recognition about B2B growth. He’s been a senior market analyst and growth consultant. He was a co-founder of TOPO which got acquired by Gartner. He’s now Chief Platform Officer at Scale Venture Partners - where he helps portfolio companies build go-to-market machines.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

Hosted on Acast. See acast.com/privacy for more information.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

Hosted on Acast. See acast.com/privacy for more information.

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Meet Anne-Marie Coughlin, co-host of Growth Driver!

Director of People Operations at Intelligent Demand, Anne-Marie has years of experience in talent management, talent acquisition, and organizational development across a wide range of industries and companies.

In her episodes, Anne-Marie speaks with an exciting variety of people ops experts about many of the most important and interesting topics of the day: finding purpose in work, leadership training, DEI practices, and aligning business goals with culture and values.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

The True Role of a CRO in Modern B2B with Lane Brannan

There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth.

In this episode, host John Common takes a fresh, honest look at the role of a modern B2B CRO with one of the best in the business, Lane Brannan, Executive Vice President and General Manager (Americas) at Pax8, a cloud commerce marketplace. They discuss the role of the modern CRO and how it differs from Head of Sales, CMO, and other roles; what defines CRO success; what the pivot to efficient growth means for CROs, and much more.

Lane Brannan started as a bag carrying Sales rep, grew to a sales manager, then head of sales, and now, a multi-time, successful CRO in technology companies across SMB mm and enterprise indifferent industries. Currently the SVP and GM, Americas, for Pax8, Lane is piloting a certified growth rocket. Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. So, how does a kid from Odessa Texas end up with a career like Lane's? Tune in to find out.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue.

Hosted on Acast. See acast.com/privacy for more information.