Founder Story | Nick Bell: Mistakes B2B Founders Need to Avoid

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04/28/21 • 27 min

Growth Colony: APAC's B2B Growth Podcast

In this episode, host Shahin Hoda chats with Nick Bell, founder of 12 digital marketing agencies and co-founder at Lisnic.com, about the mistakes B2B founders need to avoid.

Nick starts by sharing his thought process for buying into a business and advises prospective founders to solve a problem by creating convenience. He also talks about the importance of having a solid marketing strategy and having the right people to run a company successfully. Nick closes the discussion by emphasising how having mentors can increase the growth rate - both personal and professional of any B2B founder.

Nick Bell is a five-time AFR Young Rich Lister, startup investor and owner of 12 global digital agencies, including Lisnic.com, First Page Digital and Removify.

Read the show notes: https://xgrowth.com.au/blogs/b2b-founder-mistakes/

Join the Slack channel: https://growthcolony.org/slack

In this episode, host Shahin Hoda chats with Nick Bell, founder of 12 digital marketing agencies and co-founder at Lisnic.com, about the mistakes B2B founders need to avoid.

Nick Bell is a five-time AFR Young Rich Lister, startup investor and owner of 12 global digital agencies, including Lisnic.com, First Page Digital and Removify.

Read the show notes: https://xgrowth.com.au/blogs/b2b-founder-mistakes/

Join the Slack channel: https://growthcolony.org/slack

Previous Episode

Live Debate: Is Share of Search the Missing Link for Marketers?

Share of Search (SOS) is the most hyped marketing buzzword phrase of the past six months. Its advocates see it as marketing’s most important metric, a more relevant and practical assessment tool today than the traditional KPIs Share of Voice (SOV) and Share of Market (SOM).

Holistic Analytics founder Tasman Murray agrees. Tasman describes SOS as a light-touch, high impact market share predictor. However, Forethought Executive Chairman Ken Roberts cautions that the act of searching is not causal and that SOS should not replace sound survey-based brand measurement.

Listen for a fascinating Growth Colony debate between Ken and Tasman, facilitated by Mitchell Mackey, Fauto Group’s Marketing General Manager.

Join the Slack channel: https://growthcolony.org/slack

Next Episode

Andrew Storrier: How to Create Content For Your Account-Based Strategy

In this episode, Shahin chats with Andrew Storrier, Global Content Strategy and Operations Manager at Hexagon about how to approach content creation for your account-based strategy and engagement.

Andrew is a 10-year veteran of content strategy, marketing, and production. Right now, he's obsessed with Analyst Relations and Sales Enablement as he and his colleagues transform Hexagon PPM into a world-class marketing function. He probably needs to get better at managing his personal life due to the aforementioned obsession.

Join the Slack channel: https://growthcolony.org/slack