#19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton

02/03/22 • 50 min

Running an eCom brand requires you to consider many perspectives, but how often are you really considering the consumer in your decisions? In this episode, join Scott as he sits down with Bryan Clayton, CEO & Co-Founder of GreenPal, for a conversation on the pivotal role of customer service, improving the trust between brand & community, and the mental frameworks needed to develop a successful, consumer-focused business.

From starting his own landscaping business at 18 to establishing GreenPal as the 'Uber for lawn care' with over 100,000 active users on the app, Bryan shares in-depth learnings and case studies to help you understand customer logic and how to apply it to your brand offering.

Scott & Bryan also discuss the early-stage struggles GreenPal faced, how GreenPal removed sales-sabotaging friction from the customer buying experience, and the strategies they employed to develop the product with their customer in mind.

This episode is a must-listen for entrepreneurs & brand owners who want to figure out how to crack the customer service aspect of their business and keep their customers coming back.

For real-time updates, connect with Bryan:

Books referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

This episode is a must-listen for entrepreneurs & brand owners who want to figure out how to crack the customer service aspect of their business and keep their customers coming back.

For real-time updates, connect with Bryan:

Books referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Previous Episode

#18 - Maximize Your Website's Profitability: Essential Strategies for Conversion Rate Optimization w/ Drew Himel

Feel like you've tried everything to boost sales but just can't seem to shift the needle? One of the most overlooked ways to scale your brand is by optimizing your website for increased conversions and customer retention.

In this episode, Scott & Ray are joined by Drew Himel, CEO & Founder of PCR Agency, to talk about conversion rate optimization (CRO) and the strategies that can boost your brand's profitability and retain those hard-earned customers.

With more than a decade of experience leading PCR, Drew shares powerful insights and actionable tips including the oft-missed, consumer-centric elements of a website that keep customers coming back, ways to improve your website’s performance, and the specific strategies to maximize retention for DTC brands.

You’ll figure out where to begin in your CRO journey, which tools to use, and discover how to avoid some of the biggest mistakes eCom brands make when setting up their websites.

For real-time updates, connect with Drew:

Platforms referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Next Episode

#20 - Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson

There are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issues leaving many eCom brand owners clambering for answers and ways to pivot. Now, savvy entrepreneurs are actively looking for ideal solutions to tell their brand story in a powerful manner that engages both prospects and loyalists alike.

Enter Augmented Reality (AR). Join Scott & Ray in this episode as they chat with Rich Watson, Founder of Augmented Hype, and find out why augmented reality presents a new way of reaching and inciting fanfare among your customers.

As an avid fan of AR and a believer of building relationships with audiences, Rich dishes on the industry verticals that have been successful in integrating AR campaigns into their marketing strategy as well as the technical aspects needed to start your brand's AR initiatives. This conversation also gets real on the public adoption of AR technology and the steps needed to measure the impact and reach of AR campaigns.

Plus, you don’t don't want to miss Rich's outlook on the Metaverse, how AR technology will bridge the gap between the present & the future, and the next steps you'll need to take to ride in on the augmented reality marketing wave.

For real-time updates, connect with Rich:

Join Rich’s AR Ads Strategies Facebook group for updates, tips & examples of AR ads from Rich, and get first dibs on news from Augmented Hype and the AR world!

Platforms & websites referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Growth & Greatness eCommerce Podcast - #19 - Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton

Transcript

0:00 - 0:27 - G&G eCommerce Podcast Theme
This is the Growth & Greatness eCommerce Podcast, powered by Right Hook Digital, with your hosts Scott Seward & Raymond Johnston. If you’re an eCommerce brand founder, entrepreneur, or marketer looking to accelerate profitable growth for your business, then listen in ‘cause this is the podcast for you.
0:27 - 1:01 - Episode Intro by Scott Seward
Scott (0:27 - 1:01) - Alright! On this week’s