
Navigating Global Talent: Revolutionize Your Staffing Strategy With Raquel Gomes
03/14/25 • 26 min
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Maximizing Teamwork for Accelerated Growth With Bert Parnall
Welcome to episode 269 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Owner & Attorney at Parnall Law. Bert grew up mostly in Albuquerque, New Mexico, but also spent several years in Africa as a youth. While pursuing a major in history and French at Rice University, he spent a year studying at La Sorbonne in Paris and six months in Laos. After receiving his undergraduate degree from Rice in 1993, Bert attended the University of Mexico School of Law (J.D., 1997). Bert spent four years as a prosecutor in the most violent county in New Mexico, convicting murderers and rapists through trial by jury. In 2005, Bert began his personal injury practice to help victims of negligence and crime. He now leads a law firm of 15 lawyers and 105 team members, helping thousands of victims recover damages for serious injuries. Bert proposed to Marta Strzyzewski (Miss New Mexico 2001) two weeks after they met. Luckily, she accepted, and they made their home in Albuquerque, together with their four children. Bert is involved with the following community organizations: Rotary Club of Albuquerque (past president), Mothers Against Drunk Driving (board member), New Mexico Trial Lawyers (board member), and the National Crime Victim Bar Association. He and his law firm also sponsor trips for children through Make-A-Wish. After competing in judo for 15 years, Bert now enjoys teaching his kids judo, as well as taking them on hikes, camping, and other trips. What you’ll learn about in this episode: 1. Importance of Teamwork: - Focus on hiring the best people - Emphasize values like teamwork, talent, truth, and tenacity 2. Growth through Learning and Development: - Encourage continuous learning from failures and mistakes - Promote a culture of listening, learning, and sharing ideas 3. Mastermind Groups for Growth: - Leverage mastermind groups for idea sharing and collaboration - Invest in personal and professional development through mentorship 4. Strategic Decision-Making: - Prioritize working on the business rather than in it - Make strategic decisions to drive growth and success 5. Hiring for Success: - Evaluate candidates based on qualities like being humble, hungry, and smart - Seek individuals with a story of challenges, successes, and lessons learned Resources: FB: https://www.facebook.com/ParnallLawFirm Twitter: https://x.com/BertParnallLaw Linkedin: https://www.linkedin.com/company/parnall-law/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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SEO Secrets & Effective Intake for Law Firms With Rafi Arbel
Welcome to Episode 271 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Rafi Arbel, the founder of Market JD, to dive into the world of SEO strategies for law firms. Since 2000, Rafi Arbel has been helping hundreds of attorneys expand their visibility and build their practices. Working for the largest provider of online marketing and legal research, Rafi built a reputation as a leader in law-firm marketing, strategy and operations. As lawyers began to face increasing competition for clients, Rafi started Market JD to offer consumer law firms a new online marketing alternative, one that provides a greater return on investment, more flexibility, and personalized service. A former litigator who ran his own practice, Mr. Arbel uses his first-hand knowledge of the legal industry to help lawyers grow their client base, increase margins and improve their quality of life. In addition to his broad and diverse legal consulting experience, Rafi earned his MBA, with honors, from the University of Chicago Booth School of Business. He was inducted into the national business honors society, Beta Gamma Sigma, in 2009. If your firm is looking to meaningfully increase revenue and the size of your client base, give Rafi a call at 312.970.9353 or visit www.marketjd.com for more information. What you’ll learn about in this episode: 1. The Long-Term Approach - Rafi emphasizes the importance of a long-term commitment to SEO strategies for law firms. - Avoid chasing trends and focus on strategic, sustainable approaches. 2. Location Targeting - Learn how law firms in competitive cities can optimize their location by targeting less saturated markets. - Enhance visibility and reach by strategically positioning your firm. 3. Measuring Success - Rafi stresses the significance of measuring campaign success annually. - Understand the importance of tracking key metrics to evaluate SEO effectiveness. 4. Patience and Provider Selection - Maintain patience in the SEO process to avoid hasty decisions about switching providers. - Choose a provider carefully and give strategies time to yield results. 5. Dedicated Intake Personnel - Explore the positive impact of investing in dedicated intake personnel for managing leads and increasing ROI. - Understand the crucial role of effective intake processes in client acquisition. Resources: https://marketjd.com/portfolio/ Facebook: https://www.facebook.com/MarketJd/ Twitter/X: https://x.com/marketjd LinkedIn: https://www.linkedin.com/in/rafiarbel/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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