Everything You Need to Know About Google’s Local Service Ads, with Seth Price

02/12/21 • 37 min

Grow Your Law Firm

An accomplished attorney and transformational thought leader, Seth Price is a founding partner

and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark

Digital. Seth took a two person law firm and scaled to 40 lawyers in less than a decade. Now

Seth has taken the same digital power that built the firm to create a best in class digital agency

focused on the legal sector in BluShark Digital.

Seth has been a frequent lecturer and moderator at some of the largest and most influential law

conferences in the United States, speaking on the tools and strategies law firms can use to align

their business development with changing consumer habits. He has spoken on topics including

but not limited to, how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole.

What you’ll learn about in this episode:

All the factors Google considers when deciding where you place in LSAs.
Tips and tricks to maximize your ranking.
What’s expected to change in the near future and what that could mean for law firms participating in Google Screened and LSAs.
What SEO and PPC management companies don’t want you to know.
How to build an LSA strategy that WORKS!

Resources:

Website: https://blusharkdigital.com/legal-marketing/
LinkedIn: https://www.linkedin.com/company/blushark-digital/
Facebook:https://www.facebook.com/blusharkdigital
Twitter: https://twitter.com/blusharkdigital?lang=en
Email: [email protected]

Additional Resources:

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Everything You Need to Know About Google’s Local Service Ads, with Seth Price

An accomplished attorney and transformational thought leader, Seth Price is a founding partner

and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark

Digital. Seth took a two person law firm and scaled to 40 lawyers in less than a decade. Now

Seth has taken the same digital power that built the firm to create a best in class digital agency

focused on the legal sector in BluShark Digital.

Seth has been a frequent lecturer and moderator at some of the largest and most influential law

conferences in the United States, speaking on the tools and strategies law firms can use to align

their business development with changing consumer habits. He has spoken on topics including

but not limited to, how to build a firm, ethics, best practices for firm operations, search engine optimization (SEO), and digital marketing as a whole.

What you’ll learn about in this episode:

All the factors Google considers when deciding where you place in LSAs.
Tips and tricks to maximize your ranking.
What’s expected to change in the near future and what that could mean for law firms participating in Google Screened and LSAs.
What SEO and PPC management companies don’t want you to know.
How to build an LSA strategy that WORKS!

Resources:

Website: https://blusharkdigital.com/legal-marketing/
LinkedIn: https://www.linkedin.com/company/blushark-digital/
Facebook:https://www.facebook.com/blusharkdigital
Twitter: https://twitter.com/blusharkdigital?lang=en
Email: [email protected]

Additional Resources:

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Previous Episode

The 7 Levers of Cash Flow, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

What cash flow is and the importance of it.
The 2 things you should be checking every month to review your cash flow.
All the factors that make up your cash flow number.
How very small changes can greatly impact your bottom line.
Why profit and cash flow are not the same thing.
The 3 processes that make up working capital.
Four ways to improve the efficiency of your working capital.

Resources:

Website: https://www.pilmma.org/
Facebook: https://www.facebook.com/PILMMA
LinkedIn: https://www.linkedin.com/company/pilmma
Twitter: https://twitter.com/PILMMAorg
Youtube: https://www.youtube.com/channel/UCnheVkBxXAyjAsmgUnXcrJg
Email: [email protected]

Additional Resources:

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Next Episode

Your Guide to Implementation, with Ken and Tiana Hardison

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

Tiana practiced law for more than 27 years, with an emphasis on personal injury and disability law. She now balances her time and energies between practicing law and working with PILMMA.

What you’ll learn about in this episode: