Creating Value with Your Podcast with Robert Ingalls

03/17/23 • 32 min

Welcome to episode 168 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Robert Ingalls from LawPods to discuss how a podcast can benefit and create value in your law firm.

Robert Ingalls is a recovering attorney, professional speaker, and the founder of LawPods, one of the first podcast production agencies for law firms. At LawPods, Robert and his team help some of the premier law firms in the world launch and grow branded podcasts that build relationships and drive revenue.

Robert’s path to Podcast Producer to the Am Law 100 was anything but direct. For years he battled anxiety from the pressure, long hours, and constant conflict of a litigation career. When he was finally ready to throw in the towel, he had no idea what to do next. With no business/marketing background and only a love for podcasts he discovered while creating a podcast for his law firm, Robert decided to see if lawyers would pay him to help them launch podcasts. With very few takers in the early days, Robert spent two years in a corporate banking gig, grinding nights and weekends to finally bring LawPods to life.

As a speaker, Robert frequently speaks on topics including Positioning Your Firm Podcast for Success, Prioritizing Mental Health, Entrepreneurship, and Law Office Technology. In his spare time, he enjoys teaching podcasting at community events, spending time with his wife and daughters, and skateboarding/snowboarding.

What you’ll learn about in this episode:

How Robert got started with Podcasting
The value behind starting a podcast
How you can utilize a podcast to get more leads
You can repurpose one video into multiple videos for increased content
How LawPods can help you with your podcast

Resources:

Additional Links:

PILMMA’s Super Summit: https://www.pilmma.org/summit/
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s Free Resources: https://www.pilmma.org/resources/
PILMMA Join Page: https://www.pilmma.org/mastermind/

What you’ll learn about in this episode:

How Robert got started with Podcasting
The value behind starting a podcast
How you can utilize a podcast to get more leads
You can repurpose one video into multiple videos for increased content
How LawPods can help you with your podcast

Resources:

Additional Links:

PILMMA’s Super Summit: https://www.pilmma.org/summit/
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s Free Resources: https://www.pilmma.org/resources/
PILMMA Join Page: https://www.pilmma.org/mastermind/

Previous Episode

Getting Started with PR with Pamela Perry

Welcome to episode 167 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Pamela Perry from Pam Perry PR to discuss how to get started with PR and how it can benefit your law firm.

Dr. Pam Perry is an award-winning communication and PR professional. She helps established experts and experienced entrepreneurs to stand out from the crowd so they can attract clients by promoting their buzz-worthy brand story. She is the publisher of SPEAKERS MAGAZINE and podcast host of Get Out There and Get Known.

After working with Dr. Pam, her clients have been featured on CNN, Impact Network, CNBC, Fox Soul, Sirius XM, Oprah Magazine, Essence, Ebony, Black Enterprise, PBS and many other major media outlets.

She has been called by Publishers Weekly a PR Guru and featured in many major publications (including several covers), and on more than 500 radio and TV programs. She also has a 25-year career expertise in marketing, public relations, and journalism including work with The Detroit Free Press, Michigan Chronicle, and several radio stations.

Dr. Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand, and digital marketing programs. She is also the author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry and 115 PR Tips on How to Brand Your Ministry (both available on Amazon.com)

Known as the master of connecting the right people, for the right project, at the right time Dr. Pam Perry PR works hard to help her clients brand (and get paid) like a superstar. For more information, visit www.pamperrypr.com.

What you’ll learn about in this episode:

Why a PR firm could be beneficial for your law firm
How Pamela got started in PR and when she started Pam Perry PR
Getting started with Public Relations
Tips for doing PR on your own
How to get featured in a newspaper

Resources:

pamperrypr.com
https://www.linkedin.com/in/pamperryprcoach
https://www.facebook.com/pamperryprpage/
https://twitter.com/pamperry

Additional Links:

PILMMA’s Super Summit: https://www.pilmma.org/summit/
The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
PILMMA’s Free Resources: https://www.pilmma.org/resources/
PILMMA Join Page: https://www.pilmma.org/mastermind/

Next Episode

The Risks of Relying on AI to Generate Legal Content with Tanner Jones

Welcome to episode 169 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones from Consultwebs to discuss the risks of relying on Artificial Intelligence to generate legal content or communications.

As Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for the company and its clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.

What you’ll learn about in this episode: